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New Honda Civic integrated multi-media campaign

20th September 2011 Print

Honda Access Europe, Honda’s parts and accessories company have launched a suite of Digital assets to complement and promote their exciting range of products for the new Honda Civic, which launched at the Frankfurt auto show.
The digital offering required the creation of marketing assets for the "all new" Honda Civic 2012 accessory catalogue. This comprises a huge array of products, parts and upgrade packs ranging from the latest design in alloy wheels to Hi-tech SD Sat-Nav systems.
Saddington Baynes’ creative team set out to build a consistent look and feel, at the same time ensuring the user can experience and identify the accessories available for their new vehicle and with a wide range of platforms this was no small task. In addition, the list of requirements included an iPad app and on-screen animations followed by an online micro-site, mobile application and high resolution animation, all destined to launch during the 2011 Frankfurt Motor Show. The goal was to create something that was truly different, taking the standard mobile app experience to the next level whilst at the same time ensuring brand consistency.
Duncan Hart, Head of Digital at Saddington Baynes, says: "With demand for integrated campaigns and content that spans multiple platforms becoming a client’s primary focus, future growth in this market for brands such as Honda is vital. We feel that Saddington Baynes are uniquely placed to provide this. The Saddington Baynes digital team created what can only be described as an exciting fusion of design & excellent user experience in an engaging and responsive environment and we’re looking forward to developing many more integrated campaigns for new and existing clients in the future”.
Bruno Lambrechts, Marketing Manager, Honda Access Europe N.V., says: “Saddington Baynes constantly deliver on time – often with tight deadlines, always on brief and within budget, providing me with a level of service which has meant that I have no doubt about using them on an ongoing basis; in fact I have recommended them to my colleagues as a result of the excellent relationship we have enjoyed over the years”.

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