Iceland Express announces summer of success
Booking figures for Iceland Express across June, July and August this year mark the return of the market to match 2007 figures, before the Icelandic financial crisis and notorious ash cloud.
The low cost airline witnessed a 56% increase in monthly passenger numbers when comparing August 2010 to August 2011 and a 49% increase when comparing the summer months of June, July and August 2010 to the months in 2011.
Iceland Express' London market share rocketed to 48.5% in August 2011; the airlines' record since the company's creation in 2003.
"Iceland continues to be a popular destination for the UK market, but the economic crisis and the subsequent weakening of the krona has made it more affordable and appealing to travellers," says Iceland Express' marketing director Sigurður Valur Sigurðsson.
He added: "As an Icelandic company, the latest figures are extremely significant and mark a return to pre-financial crisis levels.
"We believe the increase is due to a combination of travellers wanting more experiential trips, enjoying Iceland as a stopover destination and the flexibility of flight routes. We will be looking to increase flights to the USA in 2012 in response to demand from passengers," he continued.
Booking for September and October are also strong with bookings for October up 30% on October 2010.
Iceland Express is Iceland's low-fare airline, with prices starting from £89 one-way including taxes from London Gatwick to Reykjavik.
For reservations go to icelandexpress.com.