HP collaborates with Condé Nast on on-demand content distribution

HP has announced it is collaborating with Condé Nast to explore a new digital content distribution medium that merges rich content and digital-to-print service.

Additionally, HP plans to launch a pilot subscription service, HP Instant Ink, that automatically delivers replacement ink to customers at home or work while offering potential cost savings.

The Condé Nast pilot program will feature print-to-home services for subscribers to schedule the delivery of content from their favorite brands – such as Allure, Details, Epicurious, Glamour, Golf Digest, Self, and Wired – directly to their personal printers.

“Our work with Condé Nast creates a new channel for customers to access the content they want from some of their favorite publications,” said Stephen Nigro, senior vice president, Inkjet and Web Solutions, Imaging and Printing Group, HP. “And, when coupled with our scheduled delivery service, allows customers to get the content they want, whenever they want it.”

With scheduled delivery to HP web-connected printers using HP print tools, publishers can reach readers more frequently than with print magazines and more tangibly than via email.

“This project is one of the many ways Condé Nast is using emerging technology to engage consumers,” said Julie Michalowski, senior vice president, Consumer Business Development, Condé Nast. “With this new HP pilot program, consumers will be able to have their favorite Condé Nast content at their fingertips.”