Seat’s used car sales surge
There’s no getting away from it: Spanish car maker SEAT is on something of a ‘hot streak’ right now.
A procession of record sales statistics over the past year or so – including several record shares of the new car market – underline that SEAT’s brand of sporty, dynamic and great value cars is connecting with British drivers like never before.
However, it’s not just SEAT’s selection of new models that is flying off dealers’ forecourts. The brand’s used car sales are also running at record levels right now.
So far this year (end of October, 2011) SEAT’s used car sales to the brand’s 120-plus franchised dealers nationwide are more than 1,300 vehicles up on the same period in 2010.
Naturally, in turn, dealers’ used car sales to the public are significantly up versus the same period in 2010, too. In fact, used SEAT sales at the brand’s best-performing dealers are as much as 33% up on 2010 as value-conscious buyers seek out the Spanish marque’s mix of sporty style, generous equipment and impressive economy.
SEAT UK’s Used Car Sales Manager, David Ardern, is understandably pleased by the significant rise in sales. He said: ‘SEAT’s network of dealers across the country is hungry for late model, low mileage vehicles as it knows the buyers are out there.
‘Ibiza, Leon and Exeo are all doing exceptionally well in the used market, while our various Ecomotive-branded cars continue to interest buyers who value miles per gallon as highly as they do miles per hour.’
Broadly strong residual values across the range help, of course, with used car buyers happy to invest in a SEAT confident in the knowledge that it should hang on to a fair proportion of its value over time.
But the spike in used car sales could also be the result of more new SEATs than ever before hitting the UK’s roads – working as ‘rolling adverts’ for the brand and raising awareness with drivers who want to stand out from the crowd in a stylish, reliable and eye-catching car.
David Ardern added: ‘Despite the difficult economic climate, demand for used SEATs has never been stronger. We are well-placed to fulfil it, of course, which means there’s never been a better time to seek out the SEAT you’ve been promising yourself!’