Hotel Chocolat 'Most Advocated' British brand in UK
Luxury British chocolatier and cocoa grower, Hotel Chocolat, has been named as the British brand most likely to be recommended to friends and family in the UK. The research, carried out by Bain & Co surveyed 6,000 British shoppers in June 2011 and covered 350 brands across the shopping spectrum, using Net Promoter Score (NPS), a common measure of customer loyalty.
Overall, Hotel Chocolat placed fourth in the Top 10 Most Advocated Brands and was the only British brand to make the list – finishing behind such illustrious names as Kerastase, Mercedes and Apple iPhone. In the chocolate sector Hotel Chocolat finished in first place.
Angus Thirlwell, Hotel Chocolat CEO said, “I’m thrilled that we feature on the list of most advocated brands in the UK – for your customers to recommended you to their friends and family is the greatest accolade a company can hope for. Our entire company ethos revolves around making our customers happy with exciting products and a distinctly British brand – it’s great to know that we’re on the right track!”
For more information, visit hotelchocolat.co.uk.