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The new Seat Ibiza - Dynamic and innovative

12th January 2012 Print
Seat Ibiza

The new generation of SEAT’s most successful car to date is here.  The new SEAT Ibiza captures the heart with its young, emotional design and fun-to-drive character, and convinces the head with innovative technology and improved functionality and quality.
The new line-up offers enormous breadth to meet almost every demand – from the compact and sporty three-door Ibiza SC to the dynamic and universally popular five-door Ibiza and the elegantly practical Ibiza ST estate car, today’s Ibiza has something for everyone.
Extending from the ultra-efficient Ibiza E Ecomotive with 89 g/km of CO2 to the exceptionally sporty Ibiza FR with its muscular 150 PS, the extensive line-up offers impressive performance at every turn.
And while the new Ibiza once again stands out courtesy of its stylish design and sporting intent, two key strengths are common to all versions of the new car – a very high standard of quality and, of course, outstanding value for money.
The Ibiza is one of the best-selling models in its segment across Europe. Since the launch of the fourth generation car in 2008 more than 500,000 people have opted for one of the Spanish brand’s sporty, compact models.  Meanwhile, the average age of Ibiza buyers remains easily the youngest in its market category, underlining the fact that SEAT is truly young spirited.
Design has long been one of the Ibiza’s strengths – consistently named as the most important reason for purchase by customers.  And this is set to become even more apparent in future – with its modern, fresh look, the new Ibiza marks a further significant development of the SEAT design identity and prepares the way for future models.
‘The Ibiza is an important foundation of our brand.  With the new generation, we are taking a clear step forward – the fresh and young design language speaks to SEAT’s unique and distinctive character.  It underscores the precision and quality of our products,’ said James Muir, President of SEAT, S.A.  ‘This makes the new Ibiza a crucial element in SEAT’s strategy.  Its success will grow even further, not least in our new market of China.’
Beneath its expressive design, the new Ibiza offers an impressive array of innovative technologies.  The latest-generation state-of-the-art TDI and TSI power units, the DSG transmissions and the start/stop system combine fine dynamics with exceptional efficiency and guarantee SEAT’s signature driving fun.
Another innovation is the SEAT Portable Media System with touchscreen monitor.  New to the Ibiza, it combines the functions of a navigation system, on-board computer, audio system and hands-free device.
While it is fully integrated into the Ibiza’s on-board electronics, it is also removable for use on-the-go.  The introduction of SEAT’s Portable Media System will come later in 2012.
Dr Matthias Rabe, Executive Vice President for Research and Development at SEAT, S.A. said: ‘The new Ibiza is a clear showcase for SEAT’s technical expertise.  Emotional design, a thrilling drive and an exceptionally high quality standard deliver an extremely distinctive product character – now with improved functionality. 
He added: ‘The Ibiza is the sportiest and most versatile offering in its competitive field.’
The new design
Sporty character and high product quality are written all over the new Ibiza – SEAT design stands for technology and precision, as well as for youthful enthusiasm and the sheer joy of life. 
On the new Ibiza’s ‘face’ the distinctive centrepiece is the trapezoidal grille, featuring the SEAT logo.  The flatter proportions and horizontal honeycomb structure of the grille and the lower air intake emphasise the car’s width.  The bumpers front and rear have been redesigned, with a look that is particularly accentuated on the sporty Ibiza FR version.  Standard equipment on the FR, and available as an option on other models, are the large fog lamps with integrated cornering light.
Obsessive about detail
The sophisticated design of the headlamps bears testament to the enormous attention afforded by SEAT to the detail of the new Ibiza.
The edgy style of these lamps is a hallmark feature of the new SEAT design language, and is perfectly integrated into the Ibiza’s sculptural form.  They are available in two halogen versions or with optional bi-xenon lamps and LED daytime running lights.  The latter trace the form of the headlamps to deliver a unique light signature, as do the optional LED rear lights.
Clear and athletic character
From the side, the new Ibiza looks like a precisely hewn and finely honed sculpture on wheels.  The characteristic ‘dynamic line’ runs from the headlamps over the powerfully drawn wheel arches to the rear.  A second, equally sharp, character line runs across the muscular rear shoulders to the rear lamps. 
These powerful lines, and the interplay of taut surfaces, lend the Ibiza an athletic character – on both the coupé-like three-door and the five-door.  Even the functional estate car conveys an unmatched look of dynamism – without any restriction on its exceptional utility.
Alejandro Mesonero-Romanos, Head of SEAT Design, said: ‘The new-generation Ibiza fits perfectly into the SEAT brand identity.  It has a powerful and solid stance, it displays a dynamic character and yet always remains refined and self-confident.’
Premium interior
The emotional power of the exterior design is reflected in the interior, too – with an expressive but minimalist and clearly structured cockpit design.  The feeling of quality, the high precision of the workmanship, the wide choice of colours and materials ranging all the way to fine leather upholstery serve to underscore SEAT’s standards.
The level of detail can be sensed throughout the new Ibiza – on the steering wheel, in the new design of the Climatronic climate control system and in the new paint surfaces.  The focus, however, always remains on functionality – the new instrument binnacle with its improved display is one example, the significantly larger glove compartment, another.  With a generous storage volume of 10.7 litres, this compartment now offers space for a lot more than simply a pair of gloves.
The perfect package for every requirement
With its three body styles, the new Ibiza fits perfectly to every lifestyle.  The three-door Ibiza SC and the five-door Ibiza are not only great looking, but are also very well equipped to cope with the practical challenges of everyday life.  They boast an interior that is generous for this class of vehicle, a luggage volume of 284 or 292 litres and a split/folding rear bench. The estate bodyshell of the Ibiza ST offers a particularly high degree of functionality.  Despite its sporty design, the load volume of 430 litres up to a maximum of 1,164 litres is surprisingly generous.
Sporty and efficient petrol engines
The new Ibiza’s engine line-up is impressively broad.  The range of petrol units extends from the economical 1.2-litre 60 PS to the potent 1.4 TSI with supercharger and turbocharger.  A peak power figure of 150 PS and standard-fit DSG transmission catapult the Ibiza to 100 km/h (62 mph) in just 7.8 seconds, and onwards to a brisk top speed of 212 km/h (132 mph) where legal.  In the new Ibiza, this power unit is now also available in the ST estate version, creating an Ibiza ST FR for the very first time.
Particular efficiency is delivered by the Ibiza 1.2 TSI Ecomotive – a state-of-the-art turbocharged power unit with 105 PS it delivers a refined drive with its maximum torque of 175 Nm at just 1,550 rpm, yet sips an average of just 5.1 litres/100 km – thanks also to start/stop technology that is fitted as standard.
Top marks in consumption and emissions
The new Ibiza’s TDI engines are even more efficient when it comes to fuel consumption and emissions.  The highlight is the Ibiza 1.2 TDI E Ecomotive, also with a start/stop system.  Its average fuel consumption is a mere 3.4 litres per 100 km, equating to a first-class CO2 figure of 89 g/km – in all bodyshell variants.  Yet the compact hi-tech TDI delivers strong performance with its 75 PS and very respectable peak torque of 180 Nm.  The sporty pinnacle of the Ibiza diesel line-up is the 2.0 TDI with a beefy 143 PS.  No competitor in this segment offers such a powerful diesel; no other masters the combination of performance and efficiency so successfully – a top speed of 210 km/h (130 mph) comes with an average fuel consumption of just 4.6 litres per 100 km.
Hi-tech running gear
Just as modern as the engines in the new Ibiza are the transmissions.  Alongside perfectly spaced five- and six-speed manual gearboxes, a number of engines are offered with DSG transmissions either as standard equipment or as an option.  This dual-clutch transmission offers not only the comfort of an automatic but also the extra benefit of compelling efficiency. 
The running gear of the new Ibiza boasts an extremely sophisticated layout that has been carefully fine tuned, giving the compact model handling characteristics that are as sporty as they are safe.  The precise steering and the perfectly tuned ESP stability control, as well as the XDS electronic differential lock (on models of 100 PS or more) deliver safety even in difficult driving conditions.  A powerful brake system with ABS is a case in point.  The new Ibiza runs on wheels ranging in size from 15- to 17-inches and sporting several new designs.
Comprehensive equipment, perfect individualisation
The Ibiza’s generous line-up of equipment has also been revised, independent of bodyshell form.  The base model Reference makes a compelling argument with all its key comfort and safety features.  Above it is the Style version, which comes with air conditioning as standard.  The Ibiza FR sets particularly sporty characteristics with accentuated design elements front and rear, alloy wheels and a leather-clad steering wheel.  And every SEAT can be adapted to suit personal style and individual preferences with an extensive range of colours, options and accessories.
And the Ibiza Cupra?  Naturally, the most dynamic range-topper will also have a successor.  Exceptional performance and thrilling dynamics are guaranteed, but not before mid-2012.
The UK market introduction of the new Ibiza is scheduled for the spring of 2012.  Full details of UK trim levels, prices and technical specifications will be announced in due course.

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