Ford B-MAX takes starring role at Geneva Motor Show
Ford will throw open the doors to its all-new production-ready B-MAX compact multi-activity vehicle when it takes a starring role at the 2012 Geneva Motor Show in March.
Ford president and CEO Alan Mulally will be in Geneva to unveil the new B-MAX, which promises to set new standards with its unique design and best-in-class technological features. Its return to Geneva, in full production form, comes a year after the concept was unveiled at Geneva.
“The B-MAX combines an exciting, innovative design with features that only previously have been found in bigger cars,” said Stephen Odell, chairman and CEO, Ford of Europe. “It’s a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars.”
Bringing the B-MAX to production demanded a new approach to door construction, which has resulted in wide-open access for drivers, passengers and luggage, with the centre pillars integrated into the doors themselves. The B-MAX will deliver superior craftsmanship and high quality materials rarely found on an affordable compact car, together with flexible-seating and class-leading load-space.
Ford’s innovative new 1.0-litre EcoBoost petrol engine, with its advanced combination of 125PS power output and 58.9mpg efficiency, will be available on the B-MAX, as will Duratorq TDCi diesels. The Ford B-MAX goes on sale in the UK in September.