British Car Auctions report online sales surge
Online activity in the used vehicle market has been exceptional since the turn of the year according to BCA, as a new weekly record was set for the number of vehicles sold to online bidders.
BCA sold 3,198 vehicles to Live Online buyers between January 16th and 21st and over £3 million was bid by internet customers. Live Online accounted for over 25% of all sales at BCA during the week, against a typical rate of 20% during 2011. Nearly 2,000 online bidders participated over the period with 1,220 individual buyers securing stock.
BCA also announced that 2011 was a record year for online sales. Having reached the benchmark of 100,000 sales in November, the company ended the year at 120,000 units sold online, a significant increase on the volume sold in 2010.
Commercial Director D’Vidis Jacobs commented “Online sales volumes again grew significantly last year at BCA with Live Online, Bid Now, Buy Now and e-Auction numbers rising by around 14% across the board.”
He added “BCA continues to develop its online offering to ensure that our customers can buy and sell used vehicles online 24/7, 365 days a year. We believe it is vital to give BCA’s customers the competitive edge and perpetual selling platforms are integral to that premise.”
Jacobs concluded “This year will see further enhancements to our web-based platforms with the launch of Live Online 2 later this year and we expect our online sales volume to grow again significantly in 2012 as a result.”