Men's Fashion

The cool, crisp, iconic mod feel of Lambretta has been launched for the spring summer 2008 season, mixing the latest fabrics and aestheticism with knowing nods to the brand’s 1960s mod heritage – clean, sharp living to stand out from the crowd.

Tennis fans won’t be short on style as they watch this season’s Open series thanks to the stylish sunglass range just released by premium sports lifestyle brand Lacoste.

British actor Rupert Penry–Jones has been signed as the new face of prestigious international lifestyle brand Austin Reed. Best known for his role of Adam Carter in the British drama series Spooks, Rupert's sophisticated model looks; natural charm and innate sense of style made him the obvious choice for the brand.

Lacoste marks their 75th anniversary in 2008 with a limited edition capsule eyewear collection for men and women featuring the original crocodile logo with a contemporary twist on products and packaging.

Topman, the British based leader in cutting edge mens fashion is solidifying its links with the music industry by sponsoring the NME New Noise Tour 2008. Topman has a reputation for supporting the best of young British talent both in the music and fashion industries, and keen to show its grassroots involvement, the mens clothing retailer is taking part in the promotion of the NME New Noise Tour.

Topman, a British based leader in men's fashion, has announced the launch of ‘The Classic Sunglasses Project’ in conjunction with Linda Farrow Vintage. The Topman Sunglasses Project, which follows on from last season’s White Shirt Project, will be the second in a series of ongoing projects where Topman has invited a selection of designers to interpret their ideas of a certain product.

Not every man can look like Daniel Craig on the beach, and so called budgie-smugglers are definitely not recommended for most ‘average Joes’. However, thanks to StarBlu, men’s swimwear no longer has to be a fashion faux-pas.

Tonic, the independent, ethical fashion label are re-launching their website, introducing new colourways and fresh designs. They are showcasing their brand new hero product, the ‘BRUCIE’ t-shirt, following the nation’s efforts to get the UK’s ‘national institution’ knighted.

A 50th birthday is one worth celebrating and legendary shoe brand Hush Puppies is doing so in style this year by partnering with two distinguished celebrity stylists to create its first ever Guest Designer Series; a collection of men’s and women’s shoes that reflect fashions of the past and embrace styles of the future.

With summer fast approaching, now is the time to invest in some quality shoes that will walk you through the season beginning to end, that don’t forfeit on fashion. This summer you don’t have to spend a small fortune to get quality shoes that are in keeping with the latest fashion trends as Hush Puppies has designed a fantastic spring/ summer range that has something for everyone.