Toyota News

The Toyota Prius has gained a second J.D. Power and Associates award after emerging as the highest scoring individual model in the 2008 UK Customer Satisfaction Index StudySM, retaining the position it held in 2007.

Thousands of schoolchildren across England and Wales are being given the chance to tackle climate change in the classroom thanks to a unique partnership between Toyota and the environmental charity Groundwork.

Toyota’s engineering excellence has been recognised with two wins in the 2008 International Engine of the Year Awards. The results sustain Toyota’s impressive track record in the competition, with a total of 19 titles won since the awards were launched in 1999.

There’s blue, then there is Aygo Blue. This spring Toyota’s award-winning city car has a fresh look with a new dedicated Slate Blue metallic paint finish.

The chance to watch movies or play computer games while on the move has helped banish back-seat boredom for millions of motorists. With in-car DVD systems increasingly a top option – particularly for families – Toyota has developed a new in-car entertainment accessory pack that is versatile, portable and great value for money.

The FIA Institute and Toyota have combined technology and expertise to help improve safety in high speed racecar accidents.

There are few challenges left for Toyota’s mighty Hilux, a car that has toughed it out in the world’s most extreme environments for decades and which only last year made history by conquering the Arctic to become the first car to drive to the Magnetic North Pole.

Go Green Car and Van Rental, Britain’s first green car hire company based at Crewe, Cheshire, has taken possession of eight new Toyota Prius hybrid cars boosting their fleet of super environmentally friendly vehicles to 12.

Auris is evolving to meet the needs and preferences of even more motorists with two new grades joining the line-up this spring.

Toyota has reached agreement to supply Sainsbury’s with Britain’s largest fleet of hybrid power vehicles. The company is to take delivery of 400 Prius models, in a move towards cleaner and greener motoring for its staff. This is the largest ever UK fleet deal for Prius.