Toyota News

The Toyota Supra takes on a new challenge this month: the ultimate Japanese GT car and icon of the Sony Playstation Gran Turismo game is swapping the racetrack and (virtual) mean streets for a fund-raising foray into rural France in the 2007 Hackett Beaujolais Run.

More than a quarter of a million children have gained practical life-saving skills through the three-year British Red Cross Don’t Be a Bystander campaign, supported by Toyota. The project, which concludes this week, has also provided more than half a million UK youngsters aged nine to 13 with key information on roadside first aid.

TV personality Lisa Rogers reckons that the new private car service Carmic Cars offers the cleanest, greenest way of getting round London in 2007 by using only low-emission Toyota Prius Cars. With her second baby on the way, the Scrapheap Challenge presenter has applauded the idea of taxis that are not merely carbon-neutral but “carbon-negative”.

Toyota’s legendary Land Cruiser SUV reaches new heights of style and luxury this autumn with the introduction of a new, revised Invincible grade. Taking its place at the pinnacle of the range, it offers a higher specification than any other model in the line-up.

The Toyota Aygo successfully defended its crown as the most economical car on the roads at the 2007 AA/ALD Automotive MPG Marathon on 3 and 4 October.

Toyota plans to exhibit eight concept vehicles at the 40th Tokyo Motor Show under the theme: “Harmonious Drive – a New Tomorrow for People and the Planet”.

A car in which seatbelts are a luxury option, the turn of a key is the only protection against thieves and anti-pollution measures are non-existent, wouldn’t even make the drawing board today, but it was with just such a model that Toyota made its UK market debut.

The risks faced by older drivers are the focus of a new road safety campaign, Keep Driving Safely, supported by Toyota. Working with the charity Help the Aged, Toyota Motor Europe has commissioned a series of attention-grabbing posters, designed to make motorists think about issues that can affect their safety behind the wheel.

Toyota Motor Europe (TME) has announced that cumulative European sales of Toyota and Lexus hybrid vehicles have topped the 100,000 mark.

EDF and Toyota have today announced a new technology partnership to evaluate Plug-in Hybrid Vehicles (PHV) in Europe.