Volvo News

The sleek and stylish Volvo XC60 concept, a crossover vehicle which combines the AWD versatility of a Volvo XC model with the sporty charisma of a sleek coupe, makes its first UK public appearance at the MPH Shows in London and Birmingham in November.

Volvo Car UK is delighted to announce their continued involvement with The Baby Show as headline sponsor. With a modern range of cars that are versatile and family-friendly, as well as a renowned reputation for being at the forefront of safety technology, Volvo is the ideal car company to sponsor The Baby Show.

Volvo is launching a groundbreaking in-cinema campaign which will see film-goers across the country enjoy a unique interactive gaming experience on the big screen.

Volvo Car UK has announced that it is an Official Partner of the Alfred Dunhill Links Championship, which takes place from 4-7 October 2007. The partnership extends Volvo’s association with the European Tour that stretches back to 1970 and continues Volvo’s long term involvement with the golfing community.

Studies show that up to 90 per cent of all traffic accidents are caused by driver distraction and, based on these high statistics, Volvo is focusing on developing efficient technology to help a driver avoid or reduce the severity of accidents caused by distraction or driver fatigue.

Volvo continues to address the problem of rear-end impacts by introducing Collision Warning with Auto Brake, a warning system that automatically pre-charges the brakes if a rear end collision with a moving or stationary vehicle is imminent.

Volvo is introducing two new four-cylinder engines to the Volvo S80 executive saloon and all-new Volvo V70 estate ranges.

As well as a focus on biofuels and hybrid technology, Volvo is also making energy-efficiency improvements to conventional drive trains.

The all-new Volvo V70, the next generation of one of the police force’s most popular vehicles, makes its UK debut in full police specification and livery at the National Association of Police Fleet Managers (NAPFM) conference and exhibition at Wroughton on 14 and 15 August.

Eighty years ago the first Volvo car, the ÖV4 ‘Jakob’, left the factory in Gothenburg, Sweden and to mark this occasion, Volvo Car UK is hosting a Volvo Marque Day celebration on Sunday 2 September.