Volvo News

Following Volvo’s successful partnership with Disney’s Pirates of the Caribbean movie last year, Volvo is supporting the latest epic, Pirates of the Caribbean: At World’s End, with an all-new version of its hugely popular online Treasure Hunt. And, this year, Volvo has raided the ship’s hold for even bigger booty.

Volvo Car UK has seen used car prices strengthen across its range over the past four months following a change in strategy for used car disposal.

Easter is always the traditional start of the used car buying season and drivers now have four good reasons to visit their local Volvo dealer. A trio of models have scooped awards in the Used Car Honours 2007, published this week by Auto Express magazine and Volvo has also revealed plans to offer a wider range of older models through its approved pre-owned scheme, Volvo Selected Used Cars.

Volvo’s two best-selling models in 20061, the S40 saloon and V50 Sportswagon, have been given a comprehensive external and internal redesign to enhance their dynamism, versatility and safety even further, while visually drawing both models closer to Volvo’s all-new S (saloon) and V (estate) styling. With effect from 2008 Volvo model year, production starts in May and first customer cars will arrive in the UK in early July.

Volvo is upgrading and refining its dealer network by introducing selected Volvo Business Centres to provide a more comprehensive service for fleet customers.

Since its arrival in the UK in autumn 2006, the new Volvo S80 executive saloon’s distinctive characteristics of Scandinavian design and innovative technology as well as enhanced levels of ride quality, passenger space and comfort are proving successful in meeting the demands of business customers.

Volvo’s boldly styled and intelligently configured all new Volvo XC70 AWD (all-wheel drive) estate offers significantly improved levels of all-road-all-weather ability and an engaging driving experience combined with class-leading safety features, load-carrying versatility and refined passenger comfort.

Volvo strengthens its V and XC ranges at the Geneva Motor Show in March with the world premiere of two all-new premium estate cars, the Volvo V70 and the Volvo XC70, and the European premiere of the Volvo XC60 concept.

When the all new Volvo V70 arrives in UK showrooms this September it will reinforce Volvo’s dominance of the luxury estate market with a car that offers a combination of head-turning Scandinavian design, luxury, athleticism and uncompromised load-carrying versatility.

Volvo is realigning UK prices and specifications of three key models within its range to offer customers even better value for money and standardise the price differentials between engines and trim levels. These changes more accurately reflect Volvo’s recently introduced Volvo C30 sports coupe positioning and are more comparable to Volvo’s premium rivals.