Cadillac Cars
Cadillac and Corvette dealer network grows in the UK
Stratstone is continuing to expand its dedicated Cadillac & Corvette dealer network throughout the UK, in support of the forthcoming introduction of the new right hand drive Cadillac BLS midsize luxury saloon. Five new locations are now operational and seven more are expected to be added to the network by the end of this year.
Corvette Z06 to pace Daytona 500 with Jay Leno at the wheel
A specially equipped 2006 Corvette Z06 will serve as the official pace car of the 48th the Daytona 500 race on February 19 in Florida. ‘Tonight Show’ host and car enthusiast Jay Leno will drive the pace car. The Corvette Z06 Daytona 500 pace car is mechanically identical to the production version, which will debut in Europe at the end of this month.
Cadillac launches biggest-ever european marketing campaign
Cadillac & Corvette Europe has announced its biggest-ever marketing campaign to promote the launch of the all-new Cadillac BLS. The multi-phase campaign will culminate with the new premium mid-size Cadillac appearing in showrooms across Europe from spring 2006. In addition to various above-the-line activities, the campaign involves a dedicated Cadillac BLS website and an intensive online banner campaign.
Cadillac BLS at Frankfurt motor show
The Cadillac global product offensive is gathering momentum as the General Motors premium brand will debut the production Cadillac BLS at the International Motor Show in Frankfurt. This new premium mid-size saloon adds another important element to Cadillac’s growing international presence following the launch of the CTS in 2003, the XLR and the SRX in 2004, the STS in 2005, and the recently announced addition of the STS-V and XLR-V.
Cadillac STS-V and XLR-V arrive in Europe
Cadillac will host the European debut of the STS-V and XLR-V next month at the Frankfurt Auto Show (IAA) in Germany.