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    <title>Easier - Supermarkets</title>
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      		<item>
		  <title>Check out ASDA’s new Iveco Daily home delivery fleet</title>
		  <description>
			  <![CDATA[
		      		        <a href="http://www.easier.com/113471-check-out-asdas-new-iveco-daily-home-delivery-fleet.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/1/3/471/200x200/74593/iveco-asda-daily-fleet.jpg" alt="Iveco Asda Daily fleet" title="Iveco Asda Daily fleet"/></a><br/>
		      		      Iveco is delivering a further 250 3.5 tonne Daily home delivery vehicles to supermarket giant Asda, as part of a total order for 700 identical light commercials placed during 2012. 40 of these vehicles are operating from Asda’s state-of-the-art new Home Shopping Centre in Nottingham, which was officially opened on 19 February 2013.		    ]]>
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		  <link>http://www.easier.com/113471-check-out-asdas-new-iveco-daily-home-delivery-fleet.html</link>
		  <guid>http://www.easier.com/113471-check-out-asdas-new-iveco-daily-home-delivery-fleet.html</guid>
		  <pubDate>Tue, 02 Apr 2013 12:58:00 +0100</pubDate>
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		  <title>Supermarket fruit and veg pricier than independent shop/market?</title>
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			  <![CDATA[
		      		        <a href="http://www.easier.com/111256-supermarket-fruit-veg-pricier-independent-shop-market.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/1/1/256/200x200/72585/fruit-and-veg.jpg" alt="Fruit and veg" title="Fruit and veg"/></a><br/>
		      		      Channel 4 Dispatches enlisted the help of mystery shoppers in 32 locations around the country to visit their local market or independent trader, a large supermarket and a branch of that supermarket&#039;s convenience store.		    ]]>
		  </description>
		  <link>http://www.easier.com/111256-supermarket-fruit-veg-pricier-independent-shop-market.html</link>
		  <guid>http://www.easier.com/111256-supermarket-fruit-veg-pricier-independent-shop-market.html</guid>
		  <pubDate>Mon, 21 Jan 2013 11:03:00 +0000</pubDate>
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  		<item>
		  <title>Britons slim down Christmas dinner spend</title>
		  <description>
			  <![CDATA[
		      		      Brits are planning to slim down their spending on festive food and drink this year as the average spend per adult looks set to fall 13 per cent, from £89 last year to £77 this Christmas.		    ]]>
		  </description>
		  <link>http://www.easier.com/110083-britons-slim-down-christmas-dinner-spend.html</link>
		  <guid>http://www.easier.com/110083-britons-slim-down-christmas-dinner-spend.html</guid>
		  <pubDate>Mon, 10 Dec 2012 14:56:00 +0000</pubDate>
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		  <title>Eight supermarkets sign up to OFT principles on special offers</title>
		  <description>
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		      		      Eight supermarkets have agreed to a set of OFT principles to address concerns over special offers and promotions for food and drink.		    ]]>
		  </description>
		  <link>http://www.easier.com/109775-eight-supermarkets-sign-up-oft-principles-special-offers.html</link>
		  <guid>http://www.easier.com/109775-eight-supermarkets-sign-up-oft-principles-special-offers.html</guid>
		  <pubDate>Fri, 30 Nov 2012 12:27:00 +0000</pubDate>
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		  <title>Christmas comes early for Asda savings customers</title>
		  <description>
			  <![CDATA[
		      		      Asda Money has announced that it has paid out over £1million in bonuses to over 500,000 Christmas Savings Card customers to help towards their Christmas shopping this festive period.		    ]]>
		  </description>
		  <link>http://www.easier.com/109421-christmas-comes-early-for-asda-savings-customers.html</link>
		  <guid>http://www.easier.com/109421-christmas-comes-early-for-asda-savings-customers.html</guid>
		  <pubDate>Tue, 20 Nov 2012 19:58:00 +0000</pubDate>
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		  <title>Aldi launches premium drinks range</title>
		  <description>
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		      		      This Christmas, supermarket Aldi is looking to lure drinks connoisseurs into its stores with a range of fine wines and spirits more commonly found on the shelves of high-end department stores and specialist online retailers.		    ]]>
		  </description>
		  <link>http://www.easier.com/109416-aldi-launches-premium-drinks-range.html</link>
		  <guid>http://www.easier.com/109416-aldi-launches-premium-drinks-range.html</guid>
		  <pubDate>Tue, 20 Nov 2012 19:18:00 +0000</pubDate>
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		  <title>A &#039;souper&#039; solution to sniffles from Morrisons NuMe</title>
		  <description>
			  <![CDATA[
		      		        <a href="http://www.easier.com/109329-a-souper-solution-to-sniffles-from-morrisons-nume.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/0/9/329/200x200/70778/chicken-noodle.jpg" alt="Chicken noodle" title="Chicken noodle"/></a><br/>
		      		      With the average person getting up to 200 colds in a lifetime, people will try anything to get rid of that awful bunged up feeling.		    ]]>
		  </description>
		  <link>http://www.easier.com/109329-a-souper-solution-to-sniffles-from-morrisons-nume.html</link>
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		  <pubDate>Mon, 19 Nov 2012 15:02:00 +0000</pubDate>
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		  <title>NuMe, new you - Healthier eating made easy with Morrisons</title>
		  <description>
			  <![CDATA[
		      		        <a href="http://www.easier.com/107612-nume-new-you-healthier-eating-made-easy-with-morrisons.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/0/7/612/200x200/69193/nume-lebanese-chicken-with-sweet-potato-falafel.jpg" alt="NuMe Lebanese chicken with sweet potato falafel" title="NuMe Lebanese chicken with sweet potato falafel"/></a><br/>
		      		      An exciting combination of expert nutritionists and world-class chefs at Morrisons have created the NuMe range, an innovative range of foods to make healthier eating tasty, affordable and fun.		    ]]>
		  </description>
		  <link>http://www.easier.com/107612-nume-new-you-healthier-eating-made-easy-with-morrisons.html</link>
		  <guid>http://www.easier.com/107612-nume-new-you-healthier-eating-made-easy-with-morrisons.html</guid>
		  <pubDate>Fri, 28 Sep 2012 19:23:00 +0100</pubDate>
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		  <title>Think pink with Tesco’s new food range for Cancer Research UK</title>
		  <description>
			  <![CDATA[
		      		        <a href="http://www.easier.com/107282-think-pink-tescos-new-food-range-cancer-research-uk.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/0/7/282/200x200/68843/pink-sushi.jpg" alt="Pink Sushi" title="Pink Sushi"/></a><br/>
		      		      Brighten up your shopping basket this autumn and help the fight against cancer by stocking up on Tesco’s vibrant new pink food range now available in selected stores and online.		    ]]>
		  </description>
		  <link>http://www.easier.com/107282-think-pink-tescos-new-food-range-cancer-research-uk.html</link>
		  <guid>http://www.easier.com/107282-think-pink-tescos-new-food-range-cancer-research-uk.html</guid>
		  <pubDate>Wed, 19 Sep 2012 12:18:00 +0100</pubDate>
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  		<item>
		  <title>Who wants to be a Nectar millionaire?</title>
		  <description>
			  <![CDATA[
		      		      Sainsbury&#039;s Bank car insurance launches free prize draw to win one million Nectar points.		    ]]>
		  </description>
		  <link>http://www.easier.com/104062-who-wants-to-be-a-nectar-millionaire.html</link>
		  <guid>http://www.easier.com/104062-who-wants-to-be-a-nectar-millionaire.html</guid>
		  <pubDate>Mon, 18 Jun 2012 12:26:00 +0100</pubDate>
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		  <title>Retailers helping customers cut costly food waste</title>
		  <description>
			  <![CDATA[
		      		      Retailers are being praised for the work they&#039;re doing to help reduce food waste - saving consumers&#039; money and reducing the impact on the environment.		    ]]>
		  </description>
		  <link>http://www.easier.com/104021-retailers-helping-customers-cut-costly-food-waste.html</link>
		  <guid>http://www.easier.com/104021-retailers-helping-customers-cut-costly-food-waste.html</guid>
		  <pubDate>Fri, 15 Jun 2012 16:01:00 +0100</pubDate>
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  		<item>
		  <title>Tesco Bank signs up charity donations on ATMs at Tesco stores</title>
		  <description>
			  <![CDATA[
		      		      Tesco Bank announces from Thursday 14 June that Tesco customers can donate to any of its chosen charities at ATMs located at more than 2,200 stores throughout the UK.		    ]]>
		  </description>
		  <link>http://www.easier.com/103922-tesco-bank-charity-donations-atms-tesco-stores.html</link>
		  <guid>http://www.easier.com/103922-tesco-bank-charity-donations-atms-tesco-stores.html</guid>
		  <pubDate>Wed, 13 Jun 2012 15:58:00 +0100</pubDate>
		</item>
  		<item>
		  <title>Tesco offers one-stop shop for holiday essentials</title>
		  <description>
			  <![CDATA[
		      		      Tesco offers customers planning an Easter break the perfect ‘one-stop shop&#039; for travel cover and holiday essentials.		    ]]>
		  </description>
		  <link>http://www.easier.com/101280-tesco-offers-one-stop-shop-holiday-essentials.html</link>
		  <guid>http://www.easier.com/101280-tesco-offers-one-stop-shop-holiday-essentials.html</guid>
		  <pubDate>Tue, 03 Apr 2012 12:31:00 +0100</pubDate>
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  		<item>
		  <title>Asda - the ‘Plaice’ to make fish the dish of the day</title>
		  <description>
			  <![CDATA[
		      		      Asda has launched new and improved fish counters across 302 stores nationwide; part of the retailer’s £16 million investment planned in 2012 to improve its fresh food offering.		    ]]>
		  </description>
		  <link>http://www.easier.com/100814-asda-the-plaice-to-make-fish-the-dish-of-the-day.html</link>
		  <guid>http://www.easier.com/100814-asda-the-plaice-to-make-fish-the-dish-of-the-day.html</guid>
		  <pubDate>Tue, 20 Mar 2012 16:03:00 +0000</pubDate>
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		  <title>Tesco clothing online first with virtual 3D fitting room</title>
		  <description>
			  <![CDATA[
		      		        <a href="http://www.easier.com/100273-tesco-clothing-online-virtual-3d-fitting-room.html"><img src="http://www.easier.com/uploads/cache/thumbs/1/0/0/273/200x200/63218/tesco-clothing-virtual-fitting.jpg" alt="Tesco Clothing Virtual Fitting" title="Tesco Clothing Virtual Fitting"/></a><br/>
		      		      Tesco clothing is helping customers find the perfect size and fit when they shop for clothes on line with the innovative F&amp;F virtual fitting room service.		    ]]>
		  </description>
		  <link>http://www.easier.com/100273-tesco-clothing-online-virtual-3d-fitting-room.html</link>
		  <guid>http://www.easier.com/100273-tesco-clothing-online-virtual-3d-fitting-room.html</guid>
		  <pubDate>Tue, 06 Mar 2012 19:35:00 +0000</pubDate>
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