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Retail

How to achieve a ROI on marketing spend

The automotive industry has a notorious budget to play with when it comes to budgeting for their marketing campaigns. With increased interest in online platforms, digital visibility doesn’t come cheap — but is it worth the cost?

Record numbers buy holidays from mobile devices

The tipping point of mobile use over desktop to browse the internet happened back in 2015, thanks to the evolution of smartphones and their promise of an improved user experience.

How to ensure your healthcare business is GDPR compliant

By now, all of us have heard of GDPR, but there is still some confusion as to what these new regulations actually mean. Here are the most effective ways you can ensure GDPR compliance in your business.

8 Project Management Mistakes You Should Avoid at All Costs

Managing complete projects and tasks is never easy. In order to succeed, project managers have to be able to understand team engagement, project challenges and goals, communication, and the common issues that might test your ability to be flexible and roll with the punches.

11 simple techniques to keep your customers coming back

Gaining new customers for your business is always great, but it’s being able to keep them coming back for more that any smart business owner or manager will aim for.

Is Blockchain really a game-changer for supply chains?

While you've probably heard of Blockchain, you're probably not aware of its potential range of applications in the digital age.

How to segment your email list for better conversions

One of the best ways to increase conversions from marketing emails is to send content to the right person at the right time. And one way to achieve this is through segmentation of the emails you send your customers.

Unprecedented success for UK printing technology company

Where The Trade Buys experienced 88% growth across 2017 thanks partly to an increased focus on growth markets and greater use of online print production operating systems.

Avoiding those unnecessary false declines: 4 tips for choosing an effective fraud management solution

Here's a practical tip for ecommerce companies: avoid losses from chargebacks by blocking fraudulent orders. Practical, yes, but not very useful.

ERP software trends to watch in the retail industry in 2018

Every year, we see new trends crop up that seem to have a huge influence on the way business is run. In 2018, it is expected that ERP software will lead to some massive changes in the retail industry.

What separates an Epos from a traditional POS?

A POS or point of sale system can now be classified as either a traditional POS or EPOS. While traditional POSs have been around for years, EPOSs are slowly creeping up and many new businesses swear by them.

What role can logistics play in creating customer loyalty

Historically, the notion of customer service being important would have been scoffed at by business experts.

The importance of a good branding strategy for your business

Branding remains one of the most important strands of a company’s marketing strategy.

Nearly half of consumers fear buying counterfeit holiday gifts

Trickery is trending this holiday season – at least for online criminals. Forty-five percent of shoppers worry about unintentionally buying imitation goods over the winter holiday, according to the latest research from MarkMonitor, the world leader in enterprise brand protection.

How important is the evolution of technology for business?

Like it or not, technology pervades every aspect of our lives. From the way we spend our free time to the way we run our businesses, technology has a strong influence over what we do and the way in which we do it.