Volkswagen Commercial Vehicles has launched a ‘Knowledge is Power’ integrated marketing campaign for the launch of its Amarok pick-up featuring outdoor, press, online and retail activity along with social media, mobile and nationwide outdoor campaigns.
Van buyers like to know they are making the right choice, so will be interested to hear that a panel of fleet industry experts have analysed residual values, maintenance costs and reliability data and chosen Volkswagen vans as winners for three categories in the 2011 Van Fleet World Awards.
To mark the launch of its new Amarok pick-up, Volkswagen has today demonstrated the impressive power of its brand new model by using it to demolish a 67 m high steel chimney weighing approximately 140 tonnes and standing at nearly the same height as Westminster Abbey.
Last week’s Commercial Vehicle show at the NEC in Birmingham proved very successful for Volkswagen Commercial Vehicles with higher levels of sales enquiries and test drive requests received than the last time it exhibited at the show in 2008.
Volkswagen Commercial Vehicles achieve powerful rise in sales figures from January to March 2011. In the first quarter of the current fiscal year, Europe’s leading manufacturer delivered 121,200 light commercial vehicles worldwide from all series, and attained an increase of 36.2 percent over the comparable period in the previous year (Q1 2010: 89,000 vehicles).
Security, tracking and vehicle safety specialist Cobra UK is providing Volkswagen Commercial Vehicles with a range of standard fit and optional accessories for its new Amarok pick-up.
Technical specifications released for the new Volkswagen Amarok show that it sets new standards of fuel economy and emissions in the UK pick-up market, and with ratings of 7E and 8E, it also has some of the lowest insurance groups.
A full range of accessories, from iPod adaptors and Bluetooth kits, to hard tops, tonneau covers and towbars, will be available for the new Volkswagen Amarok pick-up when it goes on sale in the UK on 1 May.
The latest addition to the 2011 Volkswagen Racing Cup grid has been unveiled today at the Commercial Vehicle Show at Birmingham’s NEC. The new Caddy Racer will join the highly competitive championship with Volkswagen Commercial Vehicles’ director Simon Elliott once again behind the wheel.
Five years after the Crafter made its world debut at the Commercial Vehicle Show, Volkswagen Commercial Vehicles is delighted to announce early information about a new Crafter ahead of its start of production later this summer.
Record sales figures for Volkswagen Commercial Vehicles in the UK for the first quarter of 2011 also achieved international recognition, as UK sales in March alone set a new export sales record for the month in the history of the company worldwide and beat the UK’s previous record from March 2007 by over 450 vehicles.
Volkswagen Commercial Vehicles will be offering a range of incentives for London-based van drivers who may need to buy a new or used vehicle with lower, cleaner emissions when the changes to the capital’s Low Emission Zone (LEZ) are introduced on 3 January 2012.
Volkswagen Commercial Vehicles is providing world class entertainment at the Commercial Vehicle show next month by giving visitors to its stand the opportunity to play darts with two of its latest Brand Ambassadors, international darts champions, James ‘The Machine’ Wade (jameswade.tv) and Mark ‘The Spider’ Webster (markwebster.tv).
To celebrate the launch of the new Volkswagen Caddy van, Volkswagen Commercial Vehicles held an exclusive track day at the Silverstone Stowe Circuit with a view to finding out once and for all who is the best behind the wheel a footballer, a cricketer or a darts player.
Volkswagen Commercial Vehicles is proud to announce a return to the CV Show with an exciting line-up of its latest vans and people carriers, including the first UK example of the double-cab Amarok pick-up.
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