Imagine a new bathroom collection inspired by the pyramids
31 October 2007
Ideal Standard, a leading provider of innovative, design-driven bathroom and kitchen solutions has unveiled its new Imagine collection of bathroom sanitaryware and furniture created by Italian designer Ronen Joseph.

Rooted in the Past

The inspiration for this distinctive collection came from four-sided geometric forms called trapezoids, which are reflected in the structure of the ancient Egyptian pyramids. Ronen Joseph’s resulting design is an ultra-modern creation, which extends beyond the straight lines and right angles normally used in minimalist designs. “I wanted to give shape to basic forms but reach beyond their minimalist interpretation,” explains Joseph.

Imagine comprises of seventeen stylish pieces of ceramic sanitaryware including washbasins, toilets, bidets and a bathtub together with twenty pieces of furniture complete with a variety of novel storage options.

For more information, visit ideal-standard.co.uk.

---