Direct Marketing Specialist
Gibraltar, Gibraltar

Job Information
Salary: - pa
Position Type: Contract
Ref:

Job Description
Our client is seeking to recruit a Direct Marketing Specialist to manage highly effective, direct marketing campaigns in line with their business targets and business strategy. The successful candidate will join a very driven Marketing team to assist with the media planning and print/broadcast strategy so that metrics relating to lead generation, sales, revenue, response rates, ROI and customer retention are delivered.

This is a key role which will within the team to ensure that the organisation achieves its business goals.

The successful candidate must demonstrate:

A thorough understanding of the business drivers of the company and ensure that these drivers are the start/finish points for creating the most effective DM strategy

A thorough understanding of all aspects of direct marketing and the successful application DM in a business environment. Specifically the candidate must have experience of database management, segmentation and modelling techniques, test design, and print/broadcast production processes

Media experience in a DM environment including the optimum media channels and media mix

Experience of day-to-day agency management and the keys to a successful agency partnership

Organisational skills including communication skills and experience of working across organisations

Planning skills and the ability to ensure all campaigns are executed in a timely and accurate manner and to budget.

Specific tasks include:

Executing direct marketing campaigns to maximise uptake of policies from both new and existing customers

Tailoring DM campaigns to policy and customer type

Devising a media strategy to optimise sales leads in line with the overall company strategy

Delivering campaigns and analysing their effectiveness against plan. Reporting on a daily, weekly and monthly basis to enable ROI optimisation.

Responding to changing market and business requirements as appropriate with the appropriate tactical initiatives

Day to day agency management including the media buying, print and broadcast fulfilment. Participating in quarterly agency reviews. Ensuring that agencies are fully briefed on campaign targets and campaign performance.

Tracking campaigns against budgets to ensure they are to plan.


(00350) 77900
(0034) 952 477594
(0034) 952 667986
recruitspain.com

How to apply for this job:
Email your CV to: admin@recruitspain.com

Contact Name: Consultant
Company/Organization: RecruitSpain
Telephone: +0034 952 667 986
Ad Ref: 158658