The Secret To Making The Perfect Curry . . .

Check out the spice company taking the UK's culinary scene by storm, The New York Delhi Company. Co-founder, and Barnes resident Nina, recently left a successful career to follow her passion: bringing authentic Indian cuisine to a wider market. Jewel in the crown of the Magic range is the incredible Magic Masala, which shows how attention to detail and authenticity make the firm stand out from the crowd.

"Take Magic Masala," says Nina. "What frustrated me was that masalas you'd find on shop shelves are just not the real thing. They are ultra fine and somewhat bland, as they are bulked out with cheaper ingredients. I was shocked to see how many of them had added salt and are so far removed from the real thing. I've even had people refer to our Magic Masala as the Manuka honey of the spice world!

We're responding to the demands of the growing army of people who, in the wake of the TV chefs, are passionate about their cooking and demand only the very best ingredients.

All you need to make the perfect curry is a bit of salt, turmeric and, of course, the Magic Masala. It's so flexible that some customers add it to 'cook in sauces'. They can't believe the depth of flavour. No need to store countless bottles of spices when this wonder spice does it all!"

What inspired the company name?

"I wanted a unique angle to launch these spices into the UK, so I thought of combining the world renowned style of New York delis with ancient and authentic Indian recipes and spice."

With the help of friends and high end food contacts in both India and New York, Nina is now doing precisely that, with stylish packaging and the very best sourced ingredients. And, with Indian food ever more popular in the UK, we may well be witnessing the emergence of a unique player in the tough Indian spice market!

Try Nina's Magic Chicken Curry:

Fry chopped onions, grated fresh ginger, chillies and garlic.
Once golden, season with salt, turmeric and Magic Masala.
Add tinned tomatoes, then chicken, then gently heat through until cooked.
For more of a sauce add water. Add chopped coriander & serve.

To order Magic Masala or any other item in the Magic range, or for more about The New York Delhi Company, just visit: Magicmasala.co.uk