Fairline's luxury e-shop 'Collection' has record 2005
19 October 2005
Fairline Boats plc, one of the UK’s largest and most respected boat builders launched their online merchandise ‘Collection’ in 2004 and following a year of excellent sales, which exceeded turnover projection, the company has re-launched the site with an exciting range of new products and exclusive gifts.
Boasting a vast array of products that indulge all customers wants and needs, the current ‘Collection’ offers a selection of custom-made high quality leather goods, clothing and luxury gifts. The most popular selling products over the last year have been the towel sets and the beautifully lined and embroidered Fairline jackets. The luxuriously plump bathrobes have also been a hit with buyers.
The ‘Collection’ offers an excellent range of products, which can be ordered online and delivered to anywhere in the world. Fairline’s e-shop was initially designed to offer an increased range of Fairline branded products, and to provide dealers and customers with an extended merchandising range through a broad price spectrum. The site has now been developed to offer unique, individually selected items that have in most cases been custom-made for Fairline.
Users of the site have found the e-shop very easy to use. Feedback has included:
“The Fairline ‘Collection’ site is so user friendly."
“I really like the fact that Fairline make the shopping experience personalised and that when I return the site remembers who I am."
“Fairline has obviously invested considerable time and effort into the site which makes shopping pleasurable."
The products offered have been divided into sub-sections and the whole site can be navigated around easily. The ‘Collection’ is constantly being updated and each product is detailed to let you know when it was added to the site. There are also extra facilities, such as ‘bestseller’ listings and the option to sign up for product updates.
The ‘Collection’ can be viewed by logging on to fairline.com and selecting ‘The Collection’ e-shop.
