Flybe awarded superbrand status
6 October 2006
Flybe, one of Europe’s leading low-cost airlines, has been named a Business Superbrand for 2007. Voted for by the Business Superbrands Council, the South West based airline has been identified as an exceptional business to business brand in the UK.
This prestigious award, which sees a local Exeter business making it big which has 30 years heritage in Devon, reflects Flybe’s outstanding reputation in the UK and the airline’s desire to demonstrate innovation in the industry, driving numerous pioneering advances in the low cost sector over the last 18 months.
The Exeter-based low cost carrier takes its place as a 2007 Superbrand alongside other household names such as BT, O2, Financial Times and IBM. Flybe was picked from thousands of brands initially considered by the Superbrands Council which is made up of independent and voluntary experts and by over 1,000 individual business professionals polled through YouGov.
According to Superbrands, a Business Superbrand ‘…has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want, recognise, and are confident about investing in…’
Says Mike Rutter, Chief Commercial Officer, Flybe: “To be recognised as a Business Superbrand for 2007 is a tremendous achievement and a testament to the hard work of all Flybe staff who have worked tirelessly to contribute to the continued success of the company. It is not often a local company in Exeter is invited to take its place alongside some of the World’s most famous brands and we are delighted to be recognised as a leading business in our field, as well as proudly promoting our Devon based roots.
“Over the last eighteen months, we have been busy driving innovation within the industry and it is rewarding to see that our efforts have been recognised by other business professionals. We look forward to building on our success and hopefully retaining our award next year.”
