New British airline “Silverjet” takes off for maiden flight
24 January 2007
Today marks the highly anticipated maiden flight for Silverjet, the first British exclusively business class airline, revolutionising transatlantic travel by offering customers a private jet experience from its own exclusive terminal at London Luton Airport to New York Newark Airport from £999 return.

Lawrence Hunt, CEO Silverjet comments “For too long, long haul airline travel has been associated with hassle, disappointment and environmental damage. We’ve spent the past three years talking to customers and feel confident that Silverjet addresses their biggest concerns, making every journey as comfortable, flexible and innovative as possible. Silverjet aims to revolutionise the flying experience by spearheading a move towards civilised and enjoyable air travel. We are thrilled to be offering private jet experiences at Premium Economy prices.“

From £999 return, the Silverjet experience includes:

- 30 minute check in at Silverjet’s private air terminal, with exclusive check in, dedicated security, boarding and lounge facilities
- Online, mobile or ‘Seat Side’ lounge check-in at Silverjet’s Silver Lounge
- Complimentary pick up from London Luton Parkway Station
- No check-in desks or security queues
- Pre-bookable seat selection
- Boarding at leisure
- 100 award-winning flat beds
- Individually served gourmet meals
- No trolleys or glaring overhead lights and minimal announcements - allowing maximum sleep time on night flights
- Plane designated a Quiet Zone on all night flights
- 1:10 crew to customer ratio
- Separate ladies only toilet
- Digital, personal in-flight entertainment system, noise reduction headphones, with option to start programmes and movies at leisure

Silverjet is also the world’s first carbon neutral airline, including a mandatory carbon contribution within its fares to offset its total emissions.

Find out more by visiting flysilverjet.com.

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