Sport a great bust for Great Britain

In celebration of the Queen's 60th Diamond Jubilee and London hosting 'the greatest show on Earth' this summer, Panache has designed a limited edition, patriotic sports bra, available exclusively at lessbounce.com.

Encapsulating the bust perfectly, this red, white and blue, high-impact sports bra reduces breast movement by up to 83%. Underwired, it holds and supports each breast, reducing vertical and sideways movement. Scoop back in style, this smooth cup sports bra features rear fastening with the racer back option.

Selaine Saxby, founder of LessBounce, Britain's leading online sports bra retailer, says: "Research has found that only 68% of women who exercise wear a sports bra. This is alarming, as the ligament stretch caused by movement during exercise can be irreversible and too much 'bouncing' can cause a bust to droop. In addition to being less aesthetically pleasing this condition can be very painful. A well fitting sports bra is essential to help guard against this.

"The new sports bra from Panache is a garment women can wear with pride. As well as being technically advanced, resulting in total support and comfort during exercise, the red, white and blue block colouring also promotes patriotism in a summer when the nation celebrates the Jubilee and Team GB's Olympic successes."

Whatever the sport or performance level, this Panache sports bra is essential kit for summer 2012. Retailing at £35.00 the limited edition, Panache sports bra can be purchased, exclusively from lessbounce.com, and is available in sizes 28DD-H; 30B-H; 32C-H; 34-38 B-H; 40D-GG. Matching sports briefs are also available for £15.00.