Falken confirmed as factory tyre supplier for Volkswagen Up!
Falken Tyres has announced it will supply OEM factory fit tyres to the VW Up! city car. VW is thus the first European automobile manufacturer to commit to Falken's high performance products and specify the Japanese tyre producer as an OEM supplier. The announcement was confirmed at 2012 Reifen Tyre Show in Essen.
"Falken Sincera SN 831A is the perfect all-round tyre. Safe and durable, it offers excellent driving comfort at low noise and is the ideal choice for urban drivers," explains Markus Bögner, Sales Director Falken Tyres Europe GmbH. "Our partnership with the VW Group is also confirmation of the high quality of our tyres and the rising acceptance of our products by the European market.
The VW Up! will be fitted with Falken’s Sincera SN831A 165/70R14 81T, a tyre tailored to the requirements of the novel city car. Volkswagen is the first European vehicle manufacturer to specify factory fit Falken tyres, joining a number of Japanese OEMs to use the Sumitomo Rubber Industries’ brand of tyre.
About FALKEN Tyres Europe:
The technology and development of Falken High Performance Tyres and their driving characteristics have for many years been derived from motorsport, most recently its participation in the American Le Mans Series and Nürburgring 24 Hours. Tyre technologies developed on track are often transferred to the road, offering improvements in wet and dry grip, efficiency, feeling and control.
Falken is a brand of Sumitomo Rubber Industries Japan, with European headquarters in Frankfurt. In Europe, Falken has aggressively expanded its product range, launching new products in new sectors and niches across Europe. Falken’s current products range from the track-inspired Azenis series including the latest FK453 flagship through to the efficient and innovative ZE914 and the rugged all-terrain WildPeak A/T and cold weather HS439.
All FALKEN products fulfil the ISO standards 9001 and 14001. For more information visit falken-europe.de.