ITV Player launches on Samsung Smart TVs
ITV and Samsung have announced the launch of ITV Player onto Samsung’s Smart TVs. The agreement sees ITV become the first UK commercial broadcaster to launch an App in Samsung’s Smart TV store; Samsung Apps.
The agreement is part of Samsung’s commitment to offering viewers with the fullest range of catch up TV services and ITV’s wider strategy to make ITV Player available on more platforms.
The recently enhanced ITV Player now includes an increased range of catch-up content ranging from soaps such as Coronation Street to favourite dramas; making content available to Smart TV viewers more quickly after broadcast.
James Micklethwait, Online Product Director, ITV said: “We want to give more viewers the opportunity to watch ITV content On Demand in their homes. Connected TV’s have come of age in the last year, and therefore we are very excited to partner with Samsung to launch ITV Player onto their Smart TV platform.”
Commenting on the launch, Robert King, Vice President of Consumer Electronics for Samsung UK said, “The launch of ITV Player on Samsung’s Smart TV is testament to the fact that we are leaders in the category and are continually updating our platform to provide viewers with the newest and best Apps.
Viewers are no longer restricted to the TV guide and can watch hours of top quality entertainment when they like. This time it’s on the biggest screen in the home and we’re proud to offer our customers the most complete catch-up services via the true-to-life picture quality and revolutionary product design of their Smart TV.’’
ITV will join an ever-growing collection of services available on Samsung Smart TVs such as, YouTube, Teletext Holidays, Curzon on Demand, Muzu.tv, Facebook and Twitter giving viewers a huge choice of content and entertainment through their television. ‘Samsung Apps’ is the first and biggest App store available for TVs, with over 20 million Apps already downloaded worldwide, proof that consumers are rapidly embracing the Smart TV format.
The ITV Player App will work with all Samsung 2012 Smart TVs and Smart Blu-ray Players, as well as Samsung 2011 Smart TVs and Blu-ray Players. Samsung’s unrivalled picture quality and premium design provides viewers with a truly cinematic experience for the living room. The newly launched, ES8000 feature Samsung’s 5mm (0.2-inch) ultra-slim bezel and also sports a slim 38mm (1.5-inch) profile which provides more viewing room without increasing the size of the TV.