Life insurance a misunderstood subject
Price comparison experts Confused.com are encouraging people not to be put off buying life insurance as just over a third of Brits - 35% admit they find it a complicated issue; with the age group 35-44 finding it the most complicated.
To help tackle this issue Confused.com has launched a new online Live Chat service. This new web service allows Confused.com to communicate, and chat, in real time with visitors to their website and answer any questions they might have. The advantage of live chat includes:
Customers can engage with a real person
Get real time assistance through the application process
Facility for a call back
Further information or explanations on confusing Life Insurance terms.
Life insurance can be seen as a complicated and difficult purchase and worryingly 18% of Brits say they don't understand why we need life insurance. 35% of the under 24's agree with this statement, but even more surprisingly 1 out of 10 of the over 55's also agree.
In fact in the UK 38% of people feel life insurance isn't necessary, and if it is necessary it is aimed at the age group 41-50, meaning that as a nation we are under-insured and clearly misunderstand what life insurance really is.
However an average life premium costs 74p a day and has many added benefits which include:
Future financial protection - A cost effective way of safe guarding your family's future
Peace of mind
Helps with the financial burden of losing a loved one
Protection from major debts
Securing your family's standard of living
With many people not seeing the necessity of life insurance, these additional benefits may sweeten the offer, allowing policyholders and their families to be covered in the future should the worse happen.
Matt Lloyd, Head of Life Insurance at Confused.com says: "Many people do not understand the need for life insurance and what benefits it actually provides. The main benefit of life insurance is peace of mind - knowing your family will be looked after financially in the future."
"With the introduction of our new Live Chat solution Confused.com customers can ask our representatives any questions or issues they may have and they will get a real time response. People can make sure they get the right policy that fits their requirements and get help in doing so. Our research has shown that 55% of the UK hasn't tried to get life insurance via the internet and those that have done so -12%- have found it difficult."
"So Confused.com's new service will improve the customer's experience as well as the customer service efficiency though real-life interaction. It will help customers understand clearly what life insurance is and what benefits it can offer the policy holder and their loved ones."