Jardine and BCA sign exclusive remarketing deal

BCA has announced a substantial and exclusive remarketing agreement with prestige dealer group, Jardine.  The deal will see BCA remarket approximately 14,000 vehicles annually for Jardine Motors Group which sells 24 marques from 70 retail outlets across the UK.
 
The deal was announced following a competitive tender and benchmarking process, during which BCA delivered market leading residual performance for Jardine across the broad range of product sold.
 
Additional volume from Jardine will be sold at BCA Blackbushe, Belle Vue Manchester, Bedford and Enfield, with every vehicle in the Jardine programme available to BCA Live Online buyers.
 
BCA is supporting the Jardine Motors Group sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website, Auction View bulletins and Showroom feature.   BCA also generates brand support for Jardine with posters and point of sale material, as well as tactical media advertising.

A spokesperson for Jardine Motors Group commented “BCA offered an innovative and ‘joined-up’ approach to remarketing, together with a wide range of complementary services.  The BCA Live Online service delivers genuinely incremental buying power, while the BCA Assured and Appraise, Value & Sell tools offer real benefits for Jardine.”
 
BCA’s UK Sales Manager David Burden commented “This is a significant deal that will deliver a substantial range of attractive stock for buyers at BCA.  Jardine is one of the most dynamic and innovative retail operators and we are delighted that after a rigorous market review, BCA has been awarded an exclusive remarketing partnership with the Group.”