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Gimme! Gimme! Gimme! An ABBA comeback

2nd September 2014 Print

New research from Samsung reveals that the Swedish pop group is the act people most want to see make a music comeback. 

As critically acclaimed singer, Kate Bush returned to stage last week, an independent study released today by Samsung Electronics UK revealed Swedish pop group ABBA is the act the nation most wants to see make a comeback.

The survey of 1,000 people found that just over a quarter (28%) of Brits wanted the Swedish super group to return to the dance floor, beating the likes of popular 90s bands, Guns N’ Roses (11%) and Oasis (10%).

When it came to previous comeback artists that people most regretted not going to see during their return performances, 1 in 10 people wished they had not missed the Rolling Stones followed by Kate Bush and Take That.

Whilst the nation had to wait 35 years to see the talents of Kate Bush back on stage, the singer’s comeback this week has also resulted in an increase in music streams on Deezer. The Samsung partner recorded an increase of 120% in the number of streams of her biggest hits the day after Kate Bush's comeback was first announced in March, whilst there was a 701% increase the Saturday prior to her first comeback gig last Tuesday when compared with her stream count from the same time last month.

Of the performers no longer with us, the flamboyant front man of Queen, Freddy Mercury (22%) was the act people most wished they had been able to see perform live in concert beating the hip swinging, Elvis Presley (14%) and ‘Smooth Criminal,’ Michael Jackson (12%).

Robert King, Vice President, Consumer Electronics at Samsung Electronics UK & Ireland commented, “No matter how long we have to wait, we all love a great comeback performance. Whether we’ve gone back to listen to Kate Bush’s back catalogue following her series of performances this past week or streamed music from acts we may have grown up with such as ABBA or the Rolling Stones, it’s great to see that music from previous decades still remains popular across all generations today.’’

For more information on Samsung’s range of Multiroom Wireless Audio Speakers, Soundbars and Home Entertainment Systems, visit samsung.com/uk.