Why smartphones are making betting easier

Improvements in mobile technology over the last few years have not only given developers more scope to indulge their creative sides, but improve the way we interact with the world at large. One area in particular that's benefited from the evolution of Smartphone technology is the betting industry.

Thanks to dedicated apps providing instant access to various betting markets, punters can now log in and ante-up faster than ever before. Why does that matter? Because in the world of sports betting, speed equals money and the more efficiently you can place a bet, the more money you stand to make.

Time equals money

The reason why professional sports punters like to make bets in the easiest way possible is because the market can shift in an instant and a once profitable proposition can be rendered valueless if they don't pounce on it quickly enough. Fortunately, mobile betting apps have made the process smoother than it ever was. Although online sportsbooks offer a great interface for users, page loading times and the structure (each market situated on a new page) can often slow down the process by a few more seconds than is necessary.

Mobile betting apps on the other hand don't suffer from the same issues because everything is optimised to work in a small area. Instead of clicking through endless pages of odds and options, betting apps allow users to glide through pages by swiping up, down, left and right. This efficiency means users can make a bet even quicker than they could before which means they can improve their overall EV.

Don't waste any time

For example, a pro might assess a certain horse to be a +EV proposition when it's priced at 5/1 inside the Betfair sports trading app. However, if these odds drop, then it no longer represents a value bet and shouldn't be taken. The time between these odds shifting can be a matter of seconds and that's the reason betting apps have come into their own over the last few years.

Instant access, an efficient interface and the ability to ante-up at any time and any place has made mobile betting apps a must for aspiring punters and the best way to make even more cash.