It's what's on the inside that counts. Or is it?

Healthplan provider HSA is urging people to make health a priority for 2009, and not let their health suffer even though times are tight.

The majority of the nation (58%) is unaware of how much they spend on their health according to HSA, despite knowing their outer appearance expenditure. This could mean that those everyday or unexpected health bills may not be budgeted for, making a trip to the dentist, optician or physiotherapist even more painful.

Abby Bowman from HSA comments: "Budgeting for a replacement winter coat or a regular haircut is a habit that most people have formed over time, however, it appears that many people haven't formed the same good habits when it comes to health. During difficult financial times, it is more important than ever for people to add up the cost of their health, to help ensure they stay fit, healthy and at work.

"Budgeting for health is much easier than people might think and could prevent a hefty bill or time off work should health problems prolong or go undetected. For as little as £2.25 a week people can spread the cost of everyday health with a Health Cash Plan from HSA. So, by making inner health the priority for 2009 may in fact take away some of the financial pain."

HSA also unearthed the following results:

Women spend three times more on their outer appearance than their inner appearance

62% of the nation spends less than £10 per month on inner health including dental care

People in Newcastle are the most likely in the UK to spend less than £5 per month on their inner health

Simplyhealth offers health solutions that deliver genuine value, and enable people to make the right choices for their health. This includes the simple and affordable Healthplans from HSA which cover check-ups, treatment and emergencies. For further information, visit hsa.co.uk