A make-up masterclass for a new generation of women

Millions of women throughout the world wear make-up, but few of them have been taught how to apply it effectively.

This is what inspired leading international make-up artist Jemma Kidd’s vision for her Make Up School product line and now book, which aims to teach a new generation of women how to use the latest and best formulations and techniques.

Jemma Kidd Make-up Masterclass is a glamorous, contemporary yet timeless make-up book that demystifies the art of make-up and shows every woman how to enhance her best features and feel confident in her appearance, whatever her age or lifestyle.

Beautifully photographed and designed, it offers expert advice in an accessible and digestible way: informative text is broken down into bite-size chunks, with quotes, top tips, insider secrets and practical step-by-step instructions. With more than 10 years’ experience of working in the beauty industry, Jemma Kidd shares her professional know-how and explains her fail-safe techniques for maximizing natural beauty.

While sharing insights into her life as a make-up artist, with a behind-the-scenes glimpse at the preparation that goes on before a catwalk show or a magazine shoot, Jemma explains how she works with the latest fashion trends to creates new looks and colour schemes, and shows how these sometimes extreme looks can be adapted and toned down for everyday wear.

Jemma has been an international make-up artist since 1999, award-winning product designer, founder of the UK’s premiere make-up academy and was nominated for make-up artist of the year at the Pantene awards in 2000.

The Jemma Kidd Make Up School was founded in 2002 to provide ‘budding’ make-up artists with the skills required by the modern professional.

Her own successful make-up ranges include Jemma Kidd Make Up School and JK Jemma Kidd.

For more information, visit jemmakidd.com.