Leger Holidays launches ‘eye-catching’ new website

A new website launch from Leger Holidays, the UK’s biggest provider of European coach holidays, has given the term ‘eye-catching’ a literal new meaning.

Leger’s new consumer website has been completely redesigned following feedback obtained through some unique customer research techniques which included eye-tracking technology.

The tour operator used Bunnyfoot a specialist company to monitor the eye movements of consumers in focus group tests to show the hot spots where website users looked most and the spots that were viewed least.

The customer research has lead to more than 70 points of improvement over the previous site. Many of these features have been incorporated into the new site and constant updates are to be added to ensure the site remains current and is able to constantly evolve and be improved upon.

Along with great improvements to the customer-facing look and feel of the site, a huge amount of investment has been made in the back-office, particularly in respect of usability and search engine optimisation.

Michael Rhodes, e-Commerce Manager for Leger Holidays, said: “At Leger we pride ourselves in leading the way in providing a range of interactive online facilities that will benefit our trade users and end customers.

“The new website has been redesigned from the ground up utilising not just some pretty eye-catching focus group research, but also the extensive data and feedback we have collated since we started our digital channel.

“The new site will make the Leger experience much easier for the consumers providing a fresh, clean look, along with more content and a more intuitive booking process.”

For further information visit Legerbreaks.info.