Autoglym Santa Pod Raceway lane sponsor until 2014

Santa Pod Raceway, home of European Drag Racing is delighted to announce its continued association with Royal warranted surface care manufacturers, Autoglym.

The highly respected British firm has been a part of ‘Pod culture for over five years now, being a lane sponsor of the venue’s hallowed quarter mile as well as the polish of choice for most discerning show goers and concourse d’elegance entrants.

The new deal sees the two names inextricably linked for the next five years, cementing one of the most enduring partnerships in the sport’s history.

Commenting on the renewed association, Autoglym managing Director David Rogers said, ‘Autoglym has enjoyed a close association with Santa Pod for a number of years and we are extremely excited to have signed a new agreement to continue our branding and Lane Sponsorship deal for a further 5 years. Not only does Santa Pod afford Autoglym the opportunity to promote itself to thousands of devoted drag racing fans, but the sheer diversity of the events held there provides us with an unrivalled audience of committed car enthusiasts, all of whom represent the perfect target audience for our award winning range of car care products.’

Santa Pod’s 2010 season starts with DWYB track days from the 13th of January and the event calendar begins with Stunt Night on the 19th February.

For more information, please click to santapod.com.