Bristol Cars signs up Samuelson Wylie Associates

It has been announced that the iconic British motor manufacturer Bristol Cars has brought Samuelson Wylie Associates on board to assist with their communications.
 
At 10am, the Canary Wharf Motorexpo opened and, with it, Bristol’s first motor show stand for many years. On display until Sunday are four cars:

The 212 mph, aluminium and carbon-fibre bodied V10 Fighter

The 411 Series 6, which is the happy marriage of a concours early seventies grand tourer with a modern drivetrain and suite of refinements

The Bristol Blenheim 3, the supremely comfortable and luxurious gentleman’s grand touring coupé

The one-off “Bullet Bristol”, which makes its motor show debut more than 50 years after being manufactured.

Over the next few months a new website (which will include a media section with high resolution images of historic and current models), a full suite of literature and press information, a range of merchandise and even a small press fleet will be released. 

Bristol Cars Chairman Toby Silverton, who acquired the company in 1997, said: “Not communicating at all has never been a virtue but, over the years, we’ve been too busy looking after our customers to communicate effectively with the media. When Ben Samuelson approached me, the timing felt right and his firm are showing that they can deliver effective communications without throwing away the quiet understatement that Bristol have come to stand for. Besides, saying yes appeared to be the only way to make him go away…
 
“Bristols are built to an ideal, not to the diktats of an accountant’s spreadsheet. They are built for people who have driven a lot of miles in a lot of different cars and are not looking for gimmicks like electrically massaging seats or an onboard cappuccino maker. We think that we provide them with a car that provides long-term enjoyment to its owner, driver and passengers through proper, and, given the lack of communications from Bristol recently, perhaps surprising, levels of engineering integrity and good old-fashioned customer service.”
 
Ben Samuelson, the founder of Samuelson Wylie Associates, added: “It’s 100 years since the Bristol Aircraft Company was founded and we are very well aware of the responsibility that has been entrusted to us. To find Bristol Cars in such fine fettle in 2010, when so many other British car manufacturers have gone out of business or fallen into foreign control, is an eloquent testament to the skills and dedication of the men and women who work here.”