Ducati Multistrada on the road to success
The new Ducati Multistrada has already proved to be a remarkable success with sales for 2010 expected to exceed previous sales forecasts by more than 20%.
Despite the Multistrada only being on the UK market for a few months, demand has often outstripped supply as bikers have flooded dealers with orders for this unique motorcycle. Ducati UK has worked closely with the factory to make sure that dealers receive bike allocations on time. Despite the increase in forecasted sales Ducati UK has been able to keep pace with orders and fulfil customer expectations by securing an additional 100 bikes for the UK market to be delivered in September.
For Ducati the Multistrada has not only been a sales success but also has successfully converted buyers from other brands with many purchasing a Ducati for the first time. Early indications suggest that over 40% of Multistrada buyers are new to the brand.
It is not only the design and quality of the bike that has brought new riders to the brand it is also the competitive service costs and service intervals throughout the range that has contributed to Ducati UK bucking the trend, with year on year growth in a very tough market.
The Multistrada is a new biking concept which combines sports performance while still providing an extremely comfortable ride and unrivalled versatility. The four-bikes-in-one concept uses three technologies which interact to instantly change the chassis set-up and character of the Multistrada 1200. Fitted as standard equipment on all versions, the electronic ride-by-wire system administers three different engine mappings to change the character of the engine, while Ducati Traction Control (DTC) uses eight levels of system interaction to enhance control. For the ‘S’ version, Ducati Electronic Suspension (DES) instantly configures the suspension set-up to suit ‘rider only’, ‘rider with luggage’, ‘rider and passenger’ or ‘rider and passenger with luggage’. It is the ‘S’model which has been responsible for 70% of all Multistrada sales with the ‘S’ Touring version proving the most popular.
Although ‘S’ models are still in high demand, customers can expect to order one now and take deliver by September/October. Base models in standard version or with ABS and are now available subject to individual dealer stock levels.
All dealers now have demonstrators so to book a test ride or to enquire about stock availability visit ducatiuk.com and click on dealer locator to find your nearest dealer. For further information on the new Multistrada visit multistrada.ducati.com.
