10 reasons to choose Elite car hire in 2011

Elite believes that hiring a car doesn't mean compromising on quality. Here are 10 reasons to rent an Elite car in 2011:
 
1. Drive the best before the rest: Elite only accepts the latest models of the most luxurious cars in the world. Some of Elite's collection of luxury cars arrive into the fleet before they are commercially available, meaning customers can test drive their favourite model. New 2011 models include the Aston Martin Rapide, the Jaguar XJ and the The Porsche 911 Carrera.

2. New locations for 2011: Elite has added three new European cities to its geographical reach: Frankfurt, Salzburg and Barcelona. Rent a luxury car or have a chauffeur for a day to discover the Grand Prix race track of Nurburgring and the Old Opera House in Frankfurt, the baroque architecture, spa towns and the largest nature reserve of the Alps in Salzburg, and the UNESCO World Heritage Sites of Barcelona.

3. The Celebrities' choice: Feel like a VIP all of the time with Elite. Famous faces who use Elite include His Royal Highness the Dalai Lama, Richard Gere, Anoushka Shankar, Deepak Chopra, the Maharaja of Jodhpur and Bill Gates.

4. Exclusive experiences for a lifetime of memories: Elite's relationships with its partners means customers have access to experiences that money cannot always buy. Depending on the location, unique experiences on offer via Elite's 'Driving Experiences' include private chocolate tastings with a chocolate Master; a behind the scenes watch factory tour in Switzerland; a showroom tour of a famous jeweller in Geneva; afternoon tea at the Five Senses Gardens with the Countess of Yvoire; an intimate dinner at the Neuschwantstein Castle in Bavaria; a private fashion show at Ferragamo in Florence; a supercar racetrack experience; truffle hunting in Piedmont and many more.

5. The largest fleet of luxury rental cars in Europe: With more than 400 luxury cars available, the choice is limitless. Customers can create the 'Italian Job' with a fleet of Minis, or parade a number of different supercars for a special event, or have their own limousine escort to a VIP event.

6. It's not just the drive that's incredible: Elite's unique two to five day 'Elite Driving Experiences' take customers off the beaten track, on to hand-picked routes designed for pure driving pleasure; customers stay in some of the best luxury hotels in the region, and on the way have access to personalised experiences. But it's not just the drive that's incredible, the service at Elite from start to finish is second to none, from the route logistics, the car delivery and the 24/7 hotline; to helping customers programme their GPS and providing a personalised itinerary.

7. What you see is definitely what you get: Elite guarantees the car model reserved. This means that when you book a rental car with Elite, you will receive the exact model requested, not a 'similar' car.

8. No request is too big or too difficult: Elite can help design the route, experience and of course the car of choice. On request, Elite can pre-program the car's satellite navigator, provide an iPod with your favourite tunes on it, or place a bouquet of flowers on the back seat for a special surprise. Elite can even create a private race across the country with friends, or perhaps a shopping route of the best design boutiques in Milan.

9. Cars delivered anytime, anywhere 24/7: Customers' chosen model can be delivered wherever they want it, and when they want it, whether it is at conference centre, a hotel in the mountains, a yacht club, or a villa on the beach. No more driving to the airport or rental office to pick up the rental car, it arrives with a smile, whether it's 12 noon or five in the morning.

10. Become the VIP you really are: With Elite, customers no longer have to wait in lines. A driver awaits their arrival and takes them directly to their vehicle. The personal introduction to the car can take five minutes or up to an hour, depending on the customers' needs. Elite's concierge service means customers can arrive at a wedding reception by private jet, or enjoy a day on a yacht at Montecarlo.