Aviva's Simplified Life cover offers on-the-spot decision

Four out of five customers seeking a rapid route to life insurance, can now benefit from an on-the-spot decision with Aviva's Simplified Life cover. Figures released today show that 80% of customers who purchase life insurance through Simplified Life will get an online decision in minutes, without the need for manual underwriting. The super-fast ‘quote and apply' tool enables people to get up to £500,000 of cover in minutes. It offers level and decreasing term cover and customers can be accepted on both standard and non-standard terms.

The system - the first of its kind - was developed in response to adviser and customer research. Aviva created Simplified Life after finding many people were put off by complicated systems and the length of time it took to get life cover. Regular reviews and revisions mean the tool has evolved to meet changing customer demands.
 
To help intermediaries further, Simplified Life provides the ability to print quotations, and summary applications, as well as providing a paper application form for use outside the office.

Richard Verdin, director of protection marketing for Aviva says: "There is something of a myth amongst advisers that Simplified Life is only suitable for ‘clean' lives, but as our statistics show, many people are accepted on non-standard terms too. We also know from our research that 61% of families have no form of financial protection, so this is a fantastic way for people to put that all-important cover in place.

"Simplified Life was developed with the end customer in mind, to offer the quickest, slickest route to cover, with the simplest question set in the market. It was market-leading at the time and remains so today.

"Our sophisticated underwriting system enables four out of five people to be covered in a matter of minutes, without the need for further checks and medical reports."

Customers who don't get an immediate online decision will normally be referred to Aviva's manual underwriting system and will still benefit from the insurer's protection promise which offers double the sum assured (up to maximum of £1million) until a decision is made. In 50% of cases the customer will still get a decision within 24 hours.