Boudoir London launches nightwear in Wallis
Boudoir London launches its nightwear collection for AW/11 this month in high street chain Wallis and online.
Made up of sexy satin stories and ultra comfy modal nightwear, it is all about affordable, ageless sleep glamour.
Dalbir Bains, founder of Boudoir London has been involved in nightwear buying and design for twenty years and identifies the real gaps in the nightwear segment. She said: "Nightwear is either basic and value driven or contemporary and quite expensive, or seductive to the point that it only sells at Christmas. There is a huge gap in the market for affordable luxury nightwear that looks gorgeous, feels comfortable and is commercially priced and this is what Boudoir London specialises in."
The range captures key fashion trends featuring a cute polka dot satin story and a sexy animal print with beautiful lace trim. The pieces come on beautiful coordinating padded hangers making them visually very attractive in store as well as being a great gift option. The casual collection is made up of a super comfy modal story with satin trims in sand and plum and also a slate grey modal story with lace trims. The silhouettes are simple and ideal for bedtime with the attention to detail being in the fabric, prints and trims.
Retail prices start at around £25 for a chemise to £40 for a set. They are available at a number of Wallis stores and on Wallis online, as well as boudoir-london.com.