MINI adds horsepower to ‘Great’ Britain campaign in Paris
Just a few months after he drove the two millionth MINI off the production line at MINI Plant Oxford Prime Minister David Cameron today got behind the wheel of a MINI in Paris in support of the “GREAT” Britain Campaign, helping to promote the best of Britain around the world.
The Prime Minister said: “MINI is a fantastic success story and I'm delighted that the company is supporting GREAT, our campaign to promote Britain abroad. We want to welcome the world to Britain in 2012 and show everyone what makes our country such a great place to live, work, visit and invest."
Tim Abbott, Managing Director, BMW Group UK said “As a global brand with its roots firmly planted in the UK, MINI demonstrates the best of British manufacturing, expertise, innovation, design, culture, heritage and style. We are delighted to support the “Great” Britain campaign and to celebrate and encourage others to experience all that is great about Britain.”
As an iconic British brand which is internationally recognised MINI is a natural partner for the “GREAT” Britain campaign. Since 2001 over 1.5 million of the two million British-built MINIs have been exported to customers in more than 90 countries around the world from Australia to Venezuela.
Producing 191,474 vehicles in 2011, MINI was the third largest vehicle manufacturer in the UK, accounting for 14 per cent of national automotive production. There are currently five MINI models built in the UK – Hatchback, Convertible, Clubman, Coupé and the soon to be launched Roadster.
Since MINI went into production in 2001, the BMW Group has invested over £1.5 billion in its operations in the UK. The company contributes £1.2 billion to UK GDP and MINI production supports 5,000 UK jobs.