Channel 4 announces Vanity Lair for T4

T4 has commissioned Tiger Aspect Productions to produce Vanity Lair, a weekly, 60-minute reality show hosted by Alexa Chung. The series will run for ten weeks and start on the 3rd February within the T4 strand. The major new series is an experiment to see what happens when you take ten self-declared attractive people, and challenge them to live together.

As the series begins the initial ten beautiful people will move into the Vanity Lair mansion where they will live together, enjoying the trappings of a luxury lifestyle.

Each week, new recruits arrive and attempt to win their way into the house. The new arrival who convinces the residents they are the most “attractive” gets to move in, kicking out the resident they feel is least attractive in the process. But how each chooses to measure “attractiveness”, and whether that changes throughout the series, is up to them.

The show culminates in an overall winner who walks away with a cash prize, but more importantly they leave the house with the knowledge that their peers see that they are truly beautiful from the inside.

Deputy Commissioning Editor Sangeeta Bhaskar says:

“We’re delighted to be bringing this brand new series to Channel 4 fronted by one of our T4 talents Alexa Chung. Vanity Lair will give us an fascinating insight into the notion of what makes someone beautiful through a series of unique and entertaining experiments across a ten week period. Beauty is subjective and through this series we hope to challenge the viewer’s notions of what constitutes being attractive whether it be based on looks, humour or charm.”

Drew Pearce, Executive Producer of Vanity Lair for Tiger Aspect Productions added:

“The series hopes to explore contemporary notions of what being a beautiful person really means. As a non-traditionally-good-looking person myself, I’m very much hoping someone fugly wins the show. But it’s not up to me to decide – it’ll be the beautiful people themselves, and that’s the joy of it. I’m really hoping that the show can challenge viewers’ and participants opinions of attractiveness, whilst also being a brilliantly addictive reality format. That’s a challenge we at Tiger Aspect are very much up for.”