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Five Life Commissions Gina Ford Documentary

10th February 2007 Print
Five Life has commissioned Shine North to produce a one hour documentary on controversial child care guru Gina Ford, which will transmit on Five Life on Sunday March 4th at 9pm.

Gina Ford: Who Are You To Tell Us? looks at the pros and cons of Gina Ford’s best selling book The Contented Little Baby Book. With discussion from celebrity fans of “Saint Gina” to those who have a less favourable view, the programme takes a look at Gina’s controversial methods on feeding, sleeping and crying.

The programme includes contributions from childcare experts, fellow baby writers, and real life mums, arguing both sides of the mother of all debates. We also follow some first time parents as they get to grips with Gina Ford’s teaching, as well as taking a look at Gina Ford herself and her early childhood experience.

Nick Thorogood, Controller of Five Life and Five US, said: “I am delighted to have this commission on Five Life. For first time parents there is no escaping Gina Ford and her book. Her regime polarises opinion and this documentary reflects the fervent views of those for and against her methods".

Robin Ashbrook, Head of Shine North, said: “Gina Ford is ‘The Mother' of all contemporary parenting experts and frankly whether you agree with her methods or not Gina's story is a compelling one."

Five Life airs daily between 6am and 11pm and features the multi-award-winning The Ellen DeGeneres Show and the first viewing of popular Australian soap Home And Away.