Austin Reed – Not just 9 - 5

British actor Rupert Penry–Jones has been signed as the new face of prestigious international lifestyle brand Austin Reed. Best known for his role of Adam Carter in the British drama series Spooks, Rupert's sophisticated model looks; natural charm and innate sense of style made him the obvious choice for the brand.

Austin Reed’s autumn/winter 2008 campaign for which Rupert makes his first appearance as ‘Face of’ launches with an espionage-themed fashion shoot photographed in sinister underground vaults in London Bridge.

Commenting on the decision to partner with Rupert Penry-Jones Chief Executive, Nick Hollingworth comments, “Rupert is an extremely talented and accomplished actor, his natural style and ability to relate to our core customer makes him the perfect ambassador for the Austin Reed brand.”

Rupert will be appearing in the autumn/winter 2008 and spring/summer 2009 PR and Marketing campaigns, which include brochures, windows and POS across Austin Reed stores and concessions nationwide.

“I am very proud to be part of the brand” comments Rupert Penry-Jones on becoming the ‘Face of Austin Reed.