How to analyse your company’s website
The internet has undeniably transformed the face of modern day business, with websites emerging as key players in the advertising, information and commercial transaction strategies, of most contemporary companies. In order to keep up with your competitors, it is essential that your website complies with a number of key factors that can make or break the success of your online presence. Read on for an overview of six of the most important!
Usability
Digital consumers have notoriously short attention spans which mean that in order for your company website to retain visitors, the entire experience must be as simple, easy and straightforward to access as possible. Encompassing everything from ease of navigation and attractive aesthetics, to responsiveness and load times, usability has the power to keep your customers browsing.
Performance
Following recent research from KISSmetrics which revealed that 40% of customers abandon a website if it takes more than three seconds to load, optimising the web performance of your company site should be at the top of your priority list. However, round the clock monitoring can be time consuming which is why many companies choose to put their web performance in the hands of the experts. Monitoring over 20 million web pages a week and providing expert advice to over 500 blue chip clients, NCC WP is tried and tested by industry elite. Offering a complete performance monitoring, load testing and website ‘health check’ service, NCC WP is the smart way for companies to optimise performance and maximise revenue.
SEO
You may have built a website that blows your competitors out the water but at the end of the day, if it’s not visible to your target audience, your efforts will be in vain. Search Engine Optimisation (SEO) is a strategy designed to increase a website’s search engine ranking results and ultimately drive traffic to the site. By incorporating strategic key words and phrases into your content, you can make sure that your website actively attracts your target market.
Mobile compatibility
Contemporary consumers are more tech savvy than ever. TNS research commissioned by Google indicated that 32% of UK shoppers use their smartphones to make online purchases. In order to tap into this rapidly emerging mobile market, it is essential that your company website is compatible with smartphones, tablets and other portable devices.
Security
If you are dealing with sensitive customer data such as credit card details, it is crucial to have an effective security solution in place. This is not only for audit and compliance reasons, but also to maintain customer trust and industry reputation. Even if you do not conduct transactions via your company website, security is still an important part of mitigating the risk of hacking attacks and script corruption.
Social media
If your company uses social media sites such as Facebook, Twitter and Instagram, it’s important that you include links to your accounts on your website homepage. While your visitors probably won’t take the time to actively search for your company via a social media platform, if all it takes is a click of a button, they are far more likely to like your page or share a link.
By bringing your company website in line with these six key factors, your business can instantly up its chances of success. Depending on your skills and experience, it is possible to execute some of the strategies independently. However, when it comes to critical and ongoing factors such as performance, it is advisable to enlist the help of expert web performance specialists such as NCC.