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How content marketing is changing marketing, and how to do it

How content marketing is changing marketing, and how to do it

The power of content marketing as a method through which websites increase traffic, generate leads and make sales possible cannot be overemphasised.

7 top free antivirus programs to consider in 2017

7 top free antivirus programs to consider in 2017

With an exponential rise in online threats, it’s dangerous to ignore the need for a dependable antivirus solution.

6 ways websites are becoming more interactive

6 ways websites are becoming more interactive

Most business owners are realizing the advantages of having a website and are slowly building their online presence.

89% of Brits let up to 4 people know their social media passwords

Reading the terms and conditions before signing up to a new social media app is often perceived as a laborious task. But do Brits know what they are agreeing to when they fail to read the small print?

10 handy things you NEED to help improve communications in your SME

Good planning, commitment and communication is the key to success for any SME. There are many of articles available online that are dedicated to the first two, but do you know how to improve communications within your business?

4 ways to keep your kids safe on the Internet

4 ways to keep your kids safe on the Internet

With their growing importance to the way the world works, learning how to use networked and internet capable devices like laptops and smartphones is more vital than ever.

Reasons why some ecommerce sites fail

There is no doubt that ecommerce is one of the best business opportunities for entrepreneurs today.

How to create the perfect poster campaign for your big business

Big businesses need to make a big noise. They need their message to be seen and heard by a large number of people to attract people to their products and services.

Christmas shopping is as pressurised as running a marathon

Christmas shopping is as pressurised as running a marathon

eBay, the online marketplace, has conducted a study into the emotional intensity of Christmas shopping; looking at the attitudes and pressures of both online and offline experiences.

UK set to spend £4.9 billion in Black Friday and Cyber Monday sales

Black Friday and Cyber Monday sales have become key events on the UK’s shopping calendar. This year, according to new research from Gocompare.com Credit Cards, consumers will spend an estimated £4.9 billion (£175 per household) on bagging bargains in the weekend-long sales commencing Friday 25 November.

UK retail sales to grow an estimated 2.5.% in December 2016

UK retail sales to grow an estimated 2.5.% in December 2016

As Brits start to turn their minds towards filling this year’s stockings, Mintel estimates that total UK retail sales will grow 2.5% in December 2016 to reach £42.2 billion.

Authenticity is critical to success, say 67% of social influencers

Social influencers are at the forefront, shaping digital communications for the fashion and beauty industries, yet there remains a massive disconnect in the way influencers and brands currently work together, finds the new Fashion and Beauty Monitor report produced in association with Econsultancy.

Zalando is an e-retailer in vogue

German online fashion retailer Zalando has capitalised on European consumers’ changing shopping habits and love of mobile to become the fastest-growing company in its sector, and Chi Chan, European Equities Portfolio Manager at Hermes Investment Management, expects its scale, aggressive marketing and effective technology to make it a dominant e-commerce vendor.

A little help from your friends: how to choose a peering provider

Let's talk about people who thrive on buying either the cheapest version of everything, or the first version they find without bothering to do research or compare options.

Cost-effective ways to deliver parcels abroad

When it comes to sending parcels abroad, a lot of people will head straight to the post office and get it delivered through Royal Mail.