Whilst many dealers and manufacturers are using Twitter, Facebook and other social networking sites, they are failing to maximise these communication channels to build trust, loyalty and a long term relationship, according to Motoring.co.uk.
56% of British dads confess to checking up on their kids via Facebook at least once a month, compared to 54% of mums according to research from student social networking website unii.com, which launches today.
With a new driver, Sergio Perez, joining 2009 FIA Formula 1 World Drivers’ Champion, Jenson Button, at the wheel of the Vodafone McLaren Mercedes MP4-28 this season, the team behind Mobil 1 synthetic motor oil is launching ‘Get Personal’ – a competition that gives motorsports fans the chance to join the drivers in a virtual cockpit.
Over half of UK and US consumers would like to have the option to sell-on the digital content they have purchased, and 14% and 15% respectively believe it’s legal to do so, according to the Digital Generation Report, commissioned by WorldPay.
Ramblers Worldwide Holidays have teamed up with Garmin Adventures, pioneers in GPS technology, to provide a free, interactive way for clients to swap stories with friends, family and fellow travellers en-route in real time.
Ben & Jerry’s is holding the first ever Tweet Musical to celebrate 35 years in business - which you can win tickets for!
UK adults are risking their online security by using identical or easy to remember passwords on the websites they visit, new Ofcom research reveals.
Just two weeks on from the release of its twin, tongue-in-cheek viral videos to ‘Reignite your Va Va Voom’ for the new Clio, Renault is celebrating their stunning success, after closing in on the 4 million views mark. It’s also adding to the fun today with the launch of a sequel – this time, with a new in-car version.
The Voice UK return to BBC One screens on 30 March 2013. As the BBC’s most successful new entertainment show in over a decade, series one had an average UK audience of over nine million viewers and now it’s back – with more drama, more action, unparalleled world class talent and... a GAME.
Channel 4 has announced the launch of Tribes Live, a new ‘real time’ online community of 16 to 24 year-olds which will provide the broadcaster and its advertising clients with spontaneous, valuable insight and a better understanding of their most engaged audience demographic.
Pink Floyd and EMI Music will mark the 40th Anniversary of the original UK release of The Dark Side of The Moon on 24 March 2013, as fans around the globe unite to turn a specially designed moon dark.
Reevoo, the cloud-based social business solutions provider, is now offering businesses the ability to maximise sales and marketing effectiveness by bringing the authentic voice of the customer into multi-channel activities, marketing campaigns and new product launches with Reevoo Everywhere.
During the Geneva Motor Show, Renault is offering its fans around the world an opportunity to vote for a personalised Captur in their country’s colours.
Yachties are very social animals but like to hang out together. Whether it’s the Captain in the Yacht Club or the crew in the bar the shortest walk (crawl?) from the dock, they’re easy to find. Officially launching on 1 March 2013, CaptainsLounge.TV has been designed to target this receptive audience.
Over 22 million of us (45%) now use technology devices to communicate with friends and family even when they're in the same house, with one in five (22%) preferring to speak on the phone or via social media rather than face to face, a new study has revealed.
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