Big businesses need to make a big noise. They need their message to be seen and heard by a large number of people to attract people to their products and services.
Social influencers are at the forefront, shaping digital communications for the fashion and beauty industries, yet there remains a massive disconnect in the way influencers and brands currently work together, finds the new Fashion and Beauty Monitor report produced in association with Econsultancy.
Millions of UK consumers have taken to social media channels such as Facebook and Twitter to air their grievances about companies’ products and services.
UK festival goers are set to spend an average of £179 on clothes and accessories– close to the cost of a 2016 Glastonbury ticket – just to create the perfect festival image for Instagram, according to new research from B, the new money management app.
With today’s technology, it's no longer quite accurate to say that the future is already upon us. Sometimes it seems more like the future actually arrived yesterday and we’re just racing to catch up.
New research from Gocompare.com Money has found that it can pay to be social as millions of people are trying their luck and entering competitions and giveaways via social media like Facebook and Twitter.
Social media shouldn't be something that you integrate into your business strategy of lifestyle simply to say that you can for the sake of it. It's not enough just to have social media account, or even a one-size-fits-all approach to the matter.
It's easy to presume that the reasons to get inventive with your business's marketing campaigns in 2016 are much the same as in any other year, including the opportunity to spread the word about your firm's offerings to an ever-wider audience.
Customers have never found it so easy to talk to businesses. Gone are the days of phone calls and handwritten letters – they’re now talking to their favourite brands using social media and they’re talking about us on major websites too.
Influencer marketing is well-established in fashion and beauty with the majority intending to increase investments in this space, yet identifying the right influencer remains the biggest challenge, finds the Fashion and Beauty Monitor and Econsultancy report.
Parents find new white knight to fight a rapid rise in their childrens’ addiction to internet devices
Parents worry about their children, it's their job, but the near endless access to the internet now available in both the home and outside had created so many more things to worry about.
Half of parents of young children have admitted secretly going through their kids’ phone – with disturbing results, according to new research.
For many of us, our daily pattern starts with this: wake up, switch on the smartphone, and check email and social media. For many of us, that is how our day ends – and how we use virtually every spare second of the day, too.
For businesses of all kinds, but especially those that are used to face-to-face customer interaction, it can be easy to dismiss the value of social media for generating leads.
Celebrities have long partnered with beauty brands to drive product purchasing, but it seems today’s beauty consumer is more interested in what the girl or boy next door is using.
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