Social Media
Savvy Brits have snagged over £1.8 billion in social media prizes
New research from Gocompare.com Money has found that it can pay to be social as millions of people are trying their luck and entering competitions and giveaways via social media like Facebook and Twitter.
The secrets to success in the world of social
Social media shouldn't be something that you integrate into your business strategy of lifestyle simply to say that you can for the sake of it. It's not enough just to have social media account, or even a one-size-fits-all approach to the matter.
Why your business should invest in creative marketing campaigns this year
It's easy to presume that the reasons to get inventive with your business's marketing campaigns in 2016 are much the same as in any other year, including the opportunity to spread the word about your firm's offerings to an ever-wider audience.
How to get your customers involved in your business
Customers have never found it so easy to talk to businesses. Gone are the days of phone calls and handwritten letters – they’re now talking to their favourite brands using social media and they’re talking about us on major websites too.
Influencer marketing budgets set to increase for nearly 60% of the fashion and beauty industry
Influencer marketing is well-established in fashion and beauty with the majority intending to increase investments in this space, yet identifying the right influencer remains the biggest challenge, finds the Fashion and Beauty Monitor and Econsultancy report.
Parents find new white knight to fight a rapid rise in their childrens’ addiction to internet devices
Parents worry about their children, it's their job, but the near endless access to the internet now available in both the home and outside had created so many more things to worry about.
One in five parents do not trust their kids online
Half of parents of young children have admitted secretly going through their kids’ phone – with disturbing results, according to new research.
How has technology affected our social lifestyles?
For many of us, our daily pattern starts with this: wake up, switch on the smartphone, and check email and social media. For many of us, that is how our day ends – and how we use virtually every spare second of the day, too.
How the use of social media can improve your leads
For businesses of all kinds, but especially those that are used to face-to-face customer interaction, it can be easy to dismiss the value of social media for generating leads.
Brits log off from celebrities and on to bloggers
Celebrities have long partnered with beauty brands to drive product purchasing, but it seems today’s beauty consumer is more interested in what the girl or boy next door is using.
Key benefits of email marketing for businesses
Nowadays, with many companies putting so much emphasis on social networking, it’s easy for us to overlook the sheer importance of email, with many people now considering email as an afterthought.
The average Brit has just three close friends
In a world of social networks and online communities taking ‘friendship’ circles and connections into the hundreds and thousands for most individuals, a new global survey by Mercure Hotels has revealed that the average Brit has just three people in his or her life that they consider ‘a close friend’.
Silver surfers regard the internet as the revolution of their generation
Two thirds of people aged over 65 said they consider the internet and computers to be the most revolutionary inventions of their lifetime. The internet beats the invention of TV, radio and nuclear power in a poll commissioned by EE to mark the launch of its annual Techy Tea Party Day.
How to spread awareness of your business
Whether you are a new or established business it is important to continue to advertise yourself, either to initially get your name out there or to keep your name at the forefront.
How to make social media work for your business
In this day and age, if you're not on social media, you don’t really have a voice as a business. It’s simple to set up an account online and get the ball rolling.