Chevrolet's digitally-led campaign on YouTube to support the launch of its new Captiva SUV in Europe has over performed against the main targets the American car brand set itself at kick-off roughly one month ago.
This year the BBC brought audiences the most comprehensive digital coverage of Wimbledon ever, with up to 10 live streams and on-demand content available across four screens - PCs, mobiles, tablets and connected TVs.
According to Mintel statistics from America craft beer appeals to 49% of millennials and 40% of genXers.
When shopping for an outfit for a special occasion or evening wear for all occasions you'd think that a woman's biggest qualm would be dress size.
Adara, a global leader in big data and in helping marketers connect with targeted traveller audiences, has announced that it is a participant in Facebook Exchange, a real-time bidding solution for advertising on the world’s largest social network.
When it comes to using technology, new research reveals that parents are struggling to keep up with the latest developments, and many are relying on help from their teenage children for their own technology needs in the home.
Everyone seems to be at it, travel writing that is! Travel blogs, reviews and articles abound on the internet, and at Silver Travel Advisor we have some marvellous pieces of writing which really tell you all you need to know about a destination that’s good for over 50s travel.
Whilst many dealers and manufacturers are using Twitter, Facebook and other social networking sites, they are failing to maximise these communication channels to build trust, loyalty and a long term relationship, according to Motoring.co.uk.
56% of British dads confess to checking up on their kids via Facebook at least once a month, compared to 54% of mums according to research from student social networking website unii.com, which launches today.
With a new driver, Sergio Perez, joining 2009 FIA Formula 1 World Drivers’ Champion, Jenson Button, at the wheel of the Vodafone McLaren Mercedes MP4-28 this season, the team behind Mobil 1 synthetic motor oil is launching ‘Get Personal’ – a competition that gives motorsports fans the chance to join the drivers in a virtual cockpit.
Over half of UK and US consumers would like to have the option to sell-on the digital content they have purchased, and 14% and 15% respectively believe it’s legal to do so, according to the Digital Generation Report, commissioned by WorldPay.
Ramblers Worldwide Holidays have teamed up with Garmin Adventures, pioneers in GPS technology, to provide a free, interactive way for clients to swap stories with friends, family and fellow travellers en-route in real time.
Ben & Jerry’s is holding the first ever Tweet Musical to celebrate 35 years in business - which you can win tickets for!
UK adults are risking their online security by using identical or easy to remember passwords on the websites they visit, new Ofcom research reveals.
Just two weeks on from the release of its twin, tongue-in-cheek viral videos to ‘Reignite your Va Va Voom’ for the new Clio, Renault is celebrating their stunning success, after closing in on the 4 million views mark. It’s also adding to the fun today with the launch of a sequel – this time, with a new in-car version.
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