If the Schuh Fits - Schuh consolidates programme exclusively to Affiliate Window

Schuh, a leading retailer of independent fashion footwear in the UK, has consolidated their performance marketing programme from Rakuten Linkshare to partner exclusively with global performance network, Affiliate Window.

Since opening its first store in 1981, Schuh has grown significantly and now operates a retail network of stores over the UK and Republic of Ireland. Performance marketing is an integral aspect of Schuh’s overall digital marketing strategy, and the brand is planning to leverage Affiliate Window for an affiliate recruitment drive.

“We really value our relationship with our third party partners” explains Ross Bowers, Affiliate Manager for Schuh. “We have always seen great results with our relationship with Affiliate Window and we couldn’t be more thrilled to be entering an exclusive partnership.”

Anthony Clements, UK Country Manager at Affiliate Window comments: “We are thrilled that Schuh has chosen to move their programme exclusively to Affiliate Window, adding to our portfolio of top UK fashion brands. The consolidation demonstrates the benefits our network can offer through partner reach, technology including cross-device tracking, and dedicated account management. We look forward to helping Schuh drive performance marketing success across the UK and Irish territories.”

Recent stats from Affiliate Window revealed that 30% of sales start on one device yet finish on another, revealing the importance of the cross-device customer journey. Schuh has recently launched a fully responsive redesign of their site, offering the same user experience regardless of what device they are using which will prove valuable for publishers promoting the brand.

For more information, visit affiliatewindow.com.