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Hunter & Jimmy Choo organise Westfield London ‘pop-up’ shop

15th September 2010 Print

Hunter & Jimmy Choo are running an exclusive “pop - up” shop at Westfield London. The “pop - up” shop, which is undoubtedly one of the most exclusive London Shoe shops, is open for a limited amount of time with this week being the last. This unique collaboration of two iconic British brands has created the most luxurious Wellington boots.

Inspired by stylish festival goers, this limited edition boot marries the quintessential design elements of Jimmy Choo with the original British tradition of Hunter – the ultimate fusion of fashion and function.

The legendary Hunter silhouette with natural rubber construction has been embossed with signature Jimmy Choo crocodile print and branded top bind. Gold buckle hardware, metal rivets and an extra long eyelet strap add attention to detail. A leopard print lining provides a contrast against the glossy rubber hue of the boot. Presented in the iconic black Hunter box and lined with leopard print, the boots have a unique identification plate, uniting the logos of these two iconic British brands.

In addition to the original black crocodile print boot, new colours are being introduced for AW 2010 including navy, red, anthracite and metallic silver, along with an ankle length version in the original black crocodile print, anthracite and navy.

“I was inspired by images from the festivals of the hip Brit girls in their wellies. This led to our collaboration with Hunter to produce a sleek interpretation of the British classic”. Tamara Mellon OBE, Founder and Chief Creative Officer, Jimmy Choo.

Hunter is a symbol of the British way of life, whether city slicking or embracing the great outdoors. Established in 1856, Hunter Wellington Boots’ outstanding performance, durability and comfort has become legendary, with a dedicated following worldwide embracing everyone from farmers to rock stars to the British Royal Family.

The “pop - up” shop will be located on the first floor of the main atrium at Westfield London and will be open from 6th - 19th September. Jimmy Choo also operates a permanent freestanding store in The Village at Westfield London.